Lead generation
Steel-land
PREMIUM FURNITURE MANUFACTURER
10.2 – ROAS
About the Client
STEEL-LAND factory has been producing stylish, top-quality upholstered and cabinet furniture for more than a century.
There are representatives of the factory in all major European countries, including Ukraine.
Connoisseurs of elite furniture know firsthand about the reliability of furniture products, that is why they select exactly “Steel-Land”.
Average check – $ 2000
The Problem
Instagram
The company’s Instagram was barely used, poorly designed, and didn’t generate potential customers as one of its audience engagement channels
No digital marketing strategy
Company received customers only from offline visits.
The owners of the company never thought about development in social media to sell furniture.
Website
It was poorly structured in content and technical terms (there were a lot of bugs and a bad combination of fonts)
What was done
- Сompetitor analysis (including ads)
- Development of a website-quiz for incoming requests
- Test of approximately 20 ad creatives
- Tested about 8 different audiences
- Creation of the company’s branding video
- Launch of various advertising campaigns and identifying the most effective ones
- Implementation of guidelines for processing requests
- Terms of reference for the website editing
Highest CTR%
The main requirement for the ad banners was:
to find an approach to connoisseurs of quality goods through a catchy picture and USP
Work results
NOVEMBER – JANUARY
Advertising budget: $1469
Applications: 334
Average Cost Per Result: $5,46
Profit
PROOF
Any questions?
Let me know in any way!