690 clients who went to court. $558,733 in managed spend. Three years, still running.
This is CMC Lawyers' real account, published under their name on our own site: two Australian states, two ad platforms, three-plus years of continuous results. Built the same way for accounting and immigration firms too.
Brands that trust us
You have heard every one of these before.
- 01Compliance rules limit what you can say in an ad, and most agencies either ignore that or refuse to run ads for regulated categories at all.
- 02Lead volume looks fine on the platform dashboard. Nobody can tell you how many of those leads were ever qualified matters.
- 03Cost per lead means nothing without knowing which leads actually became signed clients.
- 04Attribution across a long, multi-touch legal or immigration decision cycle usually breaks after the first click.
- 05Creative testing barely happens in regulated categories because most agencies are afraid of compliance risk, so campaigns stay static for years.
If you need volume by next week regardless of quality, this page isn't for you. This is for a firm that wants a compliant, measurable acquisition channel it can trust for years, not a quarter.
We are not a generalist agency that also happens to run ads for regulated categories.
Regulated-services economics live or die on qualification, not raw lead count: cost per qualified lead, consultation-to-signed-matter rate, and whether a claim can even legally be advertised the way it is written. We build the account around those numbers and around the compliance rules of the category, not around impressions.
For personal injury work specifically, platform ad policy restricts what imagery and language can be used at all — we build inside those restrictions rather than around them.
The stakes here are legal and reputational, not just budget, so the discipline is stricter than anywhere else we work: no vanity-metric reporting, no claim we cannot trace to an actual signed matter, no creative that risks a compliance strike.
We built the Ad Intelligence Dashboard we run our own accounts on. Same tool, not a client-facing template.
One system, not a media buy.
Meta and Google Search reach people at the moment they're deciding whether to pursue a claim, a filing, or an application.
Matter-specific, matching the exact ad or search that brought them. Never a generic homepage.
Every ad reviewed against category ad policy before it runs, not after a strike.
Friction removed at the exact step a real inquiry turns into a booked consultation.
Server-side conversion events, consultation-to-signed-matter tracking, not just form-fill counts.
Leads land in your intake process with the context needed to qualify them fast.
Which creative and audience actually produced signed matters, not just cheap leads, feeds the next batch.
Lead count is a diagnostic. It is not the scorecard.
We will still show you raw lead volume and cost per lead when something is broken and needs a diagnosis. We just will not use them to tell you the campaign is working. We also set up and maintain your Google Verified badge — the licence and background check Google requires of local professional services since it replaced Google Screened in October 2025.
CMC Lawyers: 690 clients who went to court, three years in, still running.
- 690
- Clients to court
- $558,733
- Lifetime spend
- 3+ years
- Running
Still active today: 67 consultations booked and 9 signed matters in the most recent tracked five-month window (Medical Negligence NSW), the same tracking discipline applied to a live account.
CMC is a personal injury firm handling workplace injury, road accident, TPD, public liability, and medical negligence claims across New South Wales and Queensland. What started as a single 2022 Meta campaign is now two independently run regional ad accounts plus a Google Ads layer, a relationship past three years and counting.
Fixed attribution and event tracking so lead quality data could be trusted, then built video creative that spoke to real pain points and tested it. A year in, added a Google Ads layer to catch high-intent search traffic the Meta audience never sees.
The 2022 launch alone produced 10,448 leads at a $28.68 cost per lead, a 43.36% qualification rate, and 690 clients who went to court. That result funded expansion: two live Meta accounts across NSW and QLD, $558,733 in combined lifetime spend, and a 2023-24 Google Ads layer that added 171 leads at a $450 cost per lead and 42 closed deals.
You may be entitled to make a workers compensation claim. Free, no-obligation eligibility check with a personal injury specialist.
Our medical negligence team will review what happened and explain the process, step by step. No cost to ask the question.
Time limits apply to public liability claims. Find out where you stand in a short, confidential conversation.
Meta's personal injury rules are specific: no retargeting audiences built from visitors to practice-area pages, and no ad that implies the viewer is injured, ill, or in financial difficulty. Our creative for CMC is text-led by design, and written to that rule.
Google and Meta are not competing for the same budget line.
Catches someone who has already decided to look into a claim or filing and is actively searching. High intent, priced accordingly.
Reaches people before they've started actively searching, through video and story-driven creative that explains what a case like theirs can involve.
NSW and QLD each run their own compliant creative and their own budget, not a single blended account guessing at both.
If a lead can't be traced through to a signed matter, it isn't measured. It's guessed at.
Server-side conversion tracking, consultation-booking events, and matter-signed events feed back into the ad platforms so "this creative produces real clients" becomes a number the system can actually optimize toward, not just a number on a lead-gen report.
We take responsibility for compliance, not just the click-through rate.
Most agencies treat compliant creative as your problem to catch after the fact. We check every ad against your category's advertising rules before it runs, not after a platform flags it or a regulator asks a question. Your ad accounts, your CRM, and your data stay yours. We build and run the system inside them, the same way we have for CMC Lawyers for three-plus years running.
The first 30 days, then a weekly rhythm.
- Weeks 1–2Audit tracking, compliance status of existing creative, and account structure. Fix what's broken first.
- Weeks 3–4Launch matter-specific campaigns with compliance-checked creative for each region.
- OngoingWeekly report: spend, cost per qualified lead, consultation and signed-matter rate, creative compliance status.
- OngoingKill/watch/scale review on a fixed cadence, same as every account we run.
Questions we get on the call.
A free Fit Call, not a sales call.
Forty-five minutes on your current intake process, your tracking, and what platform policy actually allows for your practice area. We'll tell you three specific places you're losing qualified leads right now. If not a fit, you keep the audit.
Valeriy runs the call himself, usually within 24 hours of booking: intake process, tracking, and what platform policy actually allows for your practice area.
- Month-to-month, cancel anytime.
- A defined minimum number of qualified leads per month, or we work for free until we hit it.
- You own your ad accounts, your data, and your creative outright.
Individual client results vary; this reflects one specific account.