E-commerce
Atomic Wheels are fully Forged premium wheels.
Made of aerospace-grade 6061-T6 aluminum forged into a proprietary forging design. Heat-treated for additional integrity, these monoblock forgings yield quality equal to and sometimes greater than the raw materials used by the world’s top OEM automakers.
Our top-of-the-line Fully Forged Wheels, expertly crafted from high-quality 6061-T6 aluminum, are designed to elevate your driving experience to the next level. Atomic Fully Forged Wheels are 3x stronger than cast wheels and 25% lighter.
Atomic Wheels faced challenges in maximizing the efficiency of its digital advertising campaigns. The company’s Meta Ads campaigns were not delivering the desired return on ad spend (ROAS), leading to missed market penetration and revenue growth opportunities.
The cost per action was very high, and the KPIs needed to be met.
To address these challenges, a comprehensive digital marketing strategy was developed with the following key objectives:
Launching and testing different formats of creatives, static and video (educational content, us&them, features points, testimonials, statistics/numbers)
Developing a funnel for the second touch with the audience in the MOF campaign
Using detailed analytics and feedback: using data analytics to improve marketing strategies through the TripleWhale service.
Many creative formats were tested for different audiences: educational content, us&them, futures points, testimonials, and statistics/numbers.
Working with offers, text, and promo codes for the MOF campaign
Data-Driven Decision Making: Regular analysis of campaign data allowed for real-time adjustments and optimization, ensuring maximum efficiency of the ad spend
Testing new hypotheses, creatives, and offers and optimizing working ad sets led us to the following results:
Period: 1 June 2024 – 28 August 2024
Spend – $7,112.36
Cost per acquisition – 107.76 $
Sales – 66
ROAS – 15,04
Revenue – $106,952.17
The collaboration with Atomic Wheels e-commerce results:
1. The advertising office’s strategy. We have worked out the strategy, which allowed us to increase the number of conversions and control that ROAS did not fall with an increased budget.
2. Attribution. We tried different attributions in advertising campaigns to understand which works best and brings results.
3. Optimisation. Only some of the client’s product range was in demand and sold, positions with low conversion were excluded from promotion.
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