Why should I trust you after firing two agencies in 18 months?

Fair. We don't ask you to trust us. We ask you to verify us. Live blended-ROAS dashboard from day 1, pulled off your Shopify P&L (not platform-reported numbers). Monthly cancellable, no exit fee. If the dashboard isn't moving in 60 days, we walk before you have to fire us.

Who's actually running my account, and how many other accounts do they have?

Walter scopes every WBL account personally. A named senior operator runs day-to-day. Not a 22-year-old account manager with 14 other clients. No 'team lead' intro to a stranger in month 2. The person who designed your strategy is the person reviewing it every month.

What happens to my Meta + Google accounts if I leave?

Nothing. They were always yours. Day-1 ownership clause in writing. Your Pixel, your conversion history, your audiences stay in your business manager from the moment we start. No "our agency account." No hostage situation. You can fire us on a Tuesday and run ads yourself on Wednesday.

Are you going to lock me into a 12-month contract?

No. Month-to-month after a 90-day initial engagement so we have time to ship something real. 30-day notice and you're out. No clawback, no "transition fee." Long contracts protect agencies, not founders.

If a junior at $15/hr is doing the work, why am I paying $1,500/month?

You're not. That's exactly what we built WBL to fix. No offshore juniors learning on your account. Senior operators only, named, with LinkedIn. We'd rather take one brand a month at fair pricing than stack fourteen on a junior at a standard retainer.

Why not just hire in-house instead of an agency?

Honest answer: at $300K+/month spend you probably should. A senior in-house head of growth costs $180K–$240K a year fully loaded and can run circles around any agency once they're ramped. We work with brands that have a strong product, a winning offer, and specific growth goals, but aren't yet at the scale where a full in-house hire is justified. When you're ready to hire in-house, we help you scope the role and hand off cleanly.

We have a good product but we're early-stage. Can you still help?

Maybe not yet. On the call we'll assess whether your product, offer, and unit economics are ready for paid scale. If they aren't, we'll say so honestly and point you at two operators who specialize in your stage. We'd rather pass than be your most expensive mistake.

How is this different from the big agencies pitching us 12-slide reach decks?

Big agencies sell reach. We sell P&L movement. No quarterly 'media plan' built around impressions and frequency caps. No flying out a creative director for a kickoff dinner. The deliverable is a contribution-margin number that's better than the one before we started. Measured on your Shopify dashboard. Not on a slide titled 'campaign performance'.

For eCommerce & DTC brands scaling paid

We rebuild your growth engine around margin — for apparel brands scaling past $50K/mo.

Paid ads, retention and LTV, conversion rate — the whole system, not one channel. One senior operator in your account, reporting off your Shopify P&L. For eCommerce brands doing $50K–$100K/mo.

Book the free 30-min call

[ No pitch deck. You keep the 90-day plan even if we don't work together. ]

Real creative we run for client brands

Brands that trust us

Our work

Creative that moves the P&L.

What we actually ship: static, UGC, and AI video. Built off a research brief and tested against the control.

See the full creative wall →

Why most agencies fail you

The agency relationship is broken.

You don't own your accounts. They do.

Most founders leave their last agency without the pixel.
12-month contract, locked business manager, lost ad history.
With us: accounts, pixel and data are yours from day one.

Founder pitches. A junior delivers.

The person who sold you isn't the person running your ads.
21 years old, 14 brands, zero context on your business.
Walter scopes every account. Senior operators run it.

Vanity reporting. Flat revenue.

Your dashboard says 5x ROAS. Shopify says 2.8x.
Platforms have over-reported by 30–50% since iOS 14.
We report off your Shopify P&L. That's what pays salaries.

Us vs a typical agency

Same budget. Different deal.

Typical agency

WeBrandLab

Account ownership

Their business manager. Good luck getting the pixel back.

Yours from day one. In writing.

Who runs it

A junior with 14 other brands.

A senior operator. Walter scopes every account.

Reporting

Platform ROAS, inflated 30–50%.

Your Shopify P&L. One number.

Contract

12 months, exit fee.

Month-to-month after the first 90 days.

Creative volume

4–6 ads a month, recycled.

20–60 concepts a month, tested on 5 axes.

If it doesn't work

You keep paying.

No ROAS move in 60 days? The next 30 are free.

The scoreboard

Numbers we'll defend on a screen-share.

[ Own money in DTC ads ]

$3.2M

Spent on DTC ads. Skin in the game.

Source · Own balance sheet

[ DTC brands scaled ]

7 and 8-figure eCommerce, US / UK / EU.

Source · Client roster, 2020–2026

[ Avg revenue lift ]

+0%

12-month average across published case studies.

Source · Case-study P&L, Shopify

$3.2M of our own money spent on DTC ads · Case-study deltas verified by Shopify P&L.

Receipts

Straight from the dashboard.

Unedited Shopify screenshots from accounts we still run. Brand names redacted. The numbers are exactly what the dashboard shows. Hover any tile for the window it was earned in.

Shopify dashboard: $2,190,492.15 in total sales, up 766% versus the prior period — Shopify · Feb–Oct 2025
$2,190,492.15 total sales, +766%

Shopify dashboard: $218,098.57 in total sales, up over 1,000% versus the prior period — Shopify · Mar–Jun 2026
$218,098.57 total sales, +1.1k%

Shopify dashboard: $597,641.22 in total sales over twelve months, up 35% year over year — Shopify · Jun 2025–Jun 2026
$597,641.22 total sales, +35%

Shopify dashboard: UAH 2,458,022 in total sales over twelve months, up 110% year over year — Shopify · Jun 2025–Jun 2026
UAH 2,458,022 total sales, +110%

Shopify dashboard: $1,362,406.05 in total sales, up 53% versus the prior period — Shopify · Mar–Jun 2026
$1,362,406.05 total sales, +53%

Shopify dashboard: $416,218.42 in total sales, up 7% versus the prior period — Shopify · Jun–Dec 2025
$416,218.42 total sales, +7%

Shopify dashboard: $1,501,851.88 in total sales, up 29% versus the prior period — Shopify · Oct 2025–Mar 2026
$1,501,851.88 total sales, +29%

Names redacted. Numbers are exactly what the dashboard shows. Reference calls available on request.

The wall

Every number here has a dashboard behind it.

Drag through the roster. Each card opens the full teardown — what was broken, what we changed, what the P&L looked like after.

Jersey Club Football

$26,123Shopify total sales · April 2026

WheelShop

2.1 → 9.9ROAS

Odessa Mama

45 → 94Booking leads per month

FlySports

379% → 926%ROAS in 3 months

3+ yearsEngagement length

Wipebook

8.2xConversions, 2023 rescue

Drag to exploreSee all case studies

How we work

Four phases. Twelve weeks to a system that compounds.

Every phase has a written deliverable you keep, even if you fire us in month 2. Monthly cancellable. Day-1 account ownership in writing.

01
Week 0
Audit
We screen-share your Meta, Google, Klaviyo and Shopify. We name the top 3 money leaks and rebuild attribution off Shopify. If your data is a mess, you'll know in 15 minutes.
- Live screen-share teardown
- Top 3 leaks ranked by $ impact
- Blended ROAS + CAC:LTV baseline
02
Week 1
Plan
We model 90 days against your margin, AOV and payback. Channels, creative volume and offer — only what your P&L can afford. If you're not ready to scale, we say so.
- 90-day growth model (custom, not template)
- Channel mix + budget reallocation plan
- Creative brief with 3 angles + hooks
03
Weeks 2–4
Test
3 angles × 3 hooks × 3 formats per audience. Daily kill or scale calls. Landing page tests. Five core Klaviyo flows rebuilt. Decisions come from your dashboard, not opinions.
- Weekly winner / kill / scale report
- LP variant log with lift %
- 5 core Klaviyo flows live
04
Weeks 4–12
Scale
Winners go wider and heavier while blended ROAS holds. TikTok, YouTube and PMax only after Meta is profitable at scale. New creative every two weeks. Monthly P&L review with you.
- Channel expansion roadmap
- Bi-weekly creative refresh schedule
- Monthly contribution-margin review

See if your brand fits

Already sold on the process? Skip the scroll.

30 minutes with Val. Your top 3 money leaks, a 90-day model on your numbers, and a written plan. Yours either way.

Book the free 30-min call

$3.2M own money in DTC ads · 125 DTC brands scaled · +115% avg revenue lift

Book the free 30-min call

We rebuild your growth engine around margin — for apparel brands scaling past $50K/mo.

Creative that moves the P&L.