$3M of our own capital on the line across DTC brands. We're not learning on yours.
ScaleyourDTCbrandwithoutanotheragencyhorrorstory.
Monthly cancellable. You own every account from day 1. Senior operators only. Valeriy scopes your strategy, not a 22-year-old account manager juggling 14 others. Blended math. The rest is noise.
Capital On The Line
$3,000,000.00
Self-invested
Trusted by 100+ eCommerce brands
Numbers we'll defend on a screen-share.
Across our own DTC brands. Skin in the game.
7 and 8-figure eCommerce, US / UK / EU.
197+ verified reviews. Average rating 5.0.
12-month average across published case studies.
$3M from our own balance sheet · 197+ Clutch reviews · Case-study deltas verified by Shopify P&L.
The agency relationship is broken.
You don't own your accounts. They do.
Half the founders we talk to are still trying to get their pixel back from their last agency. 12-month contract, locked business manager, lost ad history. With us, you own everything from day one. Accounts, pixel, data, creative history. If you leave tomorrow, it all stays yours.
FOUNDER PITCHES. JUNIOR DELIVERS.
Founder pitched you. Junior ran your account. 21 years old, 14 brands, zero context about your business. Valeriy scopes every WBL engagement personally. Senior operators execute. Not a 22-year-old account manager rotating through 14 clients.
VANITY REPORTING. FLAT REVENUE.
Your dashboard says 5x ROAS. Shopify Source says 2.8x. iOS14 inflated platform numbers by 30 to 50% and most agencies still report on them. We report off your Shopify P&L. That's the only number that pays salaries.
Four phases. Twelve weeks to a system that compounds.
Every phase has a written deliverable you keep, even if you fire us in month 2. Monthly cancellable. Day-1 account ownership in writing.
- 01Week 0
Audit
We screen-share your Meta Ads Manager, Google Ads, Klaviyo, and Shopify P&L. We pull the top 3 money leaks. Not traffic leaks. Money leaks. Then we rebuild attribution off Shopify Source, not platform-reported ROAS. If your data is garbage, we tell you in the first 15 minutes and name what to fix before anything else.
- Live screen-share teardown
- Top 3 leaks ranked by $ impact
- Blended ROAS + CAC:LTV baseline
What you get - 02Week 1
Plan
We model a 90-day growth plan against your actual unit economics: contribution margin, AOV, payback period. Not a template. We decide on channel mix, creative volume, and offer positioning based on what your P&L can afford. If your product and offer aren't ready to scale, we'll say so and point you at the right operator.
- 90-day growth model (custom, not template)
- Channel mix + budget reallocation plan
- Creative brief with 3 angles + hooks
What you get - 03Week 2 to 4
Test
Structured paid testing: 3 angles × 3 hooks × 3 formats per audience. Daily kill / scale decisions. CRO sprints on landing pages. Klaviyo flows rebuilt off your data: welcome, browse, cart, post-purchase, win-back. Decisions stop being opinions. They're numbers off your dashboard.
- Weekly winner / kill / scale report
- LP variant log with lift %
- 5 core Klaviyo flows live
What you get - 04Week 4 to 12
Scale
Winners get pushed into broader audiences and higher budgets while blended ROAS holds. TikTok, YouTube, Google PMax. Only after Meta is profitable at scale. New creative batch every 2 weeks to fight fatigue. Monthly P&L review with the founder. Monthly cancellable, you own every account.
- Channel expansion roadmap
- Bi-weekly creative refresh schedule
- Monthly contribution-margin review
What you get
Already sold on the process? Skip the scroll.
45 minutes with Val. You leave with a 90-day plan whether we work together or not.
Straight from the dashboard.
Unedited Shopify screenshots from accounts we still run. Brand names redacted. The numbers are exactly what the dashboard shows. Hover any tile for the window it was earned in.
Names redacted. Numbers are exactly what the dashboard shows. Reference calls available on request.
What founders say after the second invoice.
Operator-to-operator notes from founders we've actually run accounts for. No screenshots, no badges, no third-party platform. Just the words they used.
Collaborating with this team completely changed our approach to Google Ads and Meta. They restructured tracking, fixed attribution, and showed which products actually bring profit. For the first time, I feel there's a system in marketing. Not chaos.
We worked with four agencies. Beautiful presentations, zero understanding of unit economics. These guys were the first to dive into margins and commissions. They restructured Meta, cut budget by 32%, and redirected it where conversions actually happen.
If you need people who just launch ads, this isn't them. If you need a team that dives into the numbers, tells the unpleasant truth, and restructures channels, this is them. Our Google Ads were in disarray. They cleaned it all up and campaigns finally became profitable.
I'm not a marketer, so I needed a team that would take everything on. They set up Google Shopping, Performance Max, remarketing, even helped with Shopify. Sales grew 40% in 90 days, but more importantly, there's full transparency.
I usually don't leave reviews, but here it's necessary. Before them, we were burning budget on chaos in the accounts. They set up tracking, restructured campaigns, and showed exactly what to scale. Communication is at the level of our own marketing department.
Working with this team is a completely different level. For the first time, I see an agency that doesn't just spend budget but thinks like a business partner. They restructured Meta and Google, ran a unit-economics audit, and showed which SKUs truly drive margins.
Watch the work, not the deck.
Real brands, real screen-shares. Six unedited walkthroughs from accounts we still run — the structure, the numbers, the calls we made. No slides. No voiceover hype. Click any tile to play.
Recorded with founder permission. No actors, no stock footage.
See the full channelCreative that moves the P&L.
What we actually ship: static, UGC, and AI video. Built off a research brief and tested against the control.
45 minutes. Three deliverables. No deck.
A real teardown. Not another "free audit" template.
We screen-share your Meta, Google, and Shopify P&L live. Top 3 leaks pulled before the call. You'll see where every dollar leaks and what to ship first. No 12-slide reach-and-engagement deck.
A 90-day plan built off your unit economics. Not someone else's.
Blended ROAS target, CAC:LTV math, creative volume, channel mix. All modeled against your actual margin and AOV. You'll know exactly what your next phase of spend should return.
A written game plan. Yours to keep, even if you don't hire us.
Loom + doc with priorities, owners, expected lift. If we're not the right fit we'll tell you on the call and name two people who are. If the product isn't there yet, or the offer isn't ready to scale, we'll say so honestly.
About WeBrandLab
We test. We learn. We scale.
WeBrandLab is a strategic lab for eCommerce brands. We combine analytics, creative, and lifecycle engineering into one operating system, and we run it with your team like we own the outcome.
- Valeriy designs your growth strategy. Not a pitch-deck consultant. He audits your P&L, rebuilds attribution, and sets the channel mix.
- Senior operators run execution. Named, LinkedIn-verified specialists handle your accounts. Not offshore juniors with 14 other clients.
- Monthly cancellable. We fire ourselves if blended ROAS doesn't move in 60 days.
- You own every account from day 1. Meta, Google, Klaviyo, Shopify. In writing.
Founder & CEO
Valeriy Ostrivniy
Selected clients
Tell us about your brand.
Pick a time with Val in the next 24h.
Answers before the call.
Fair. We don't ask you to trust us. We ask you to verify us. Live blended-ROAS dashboard from day 1, pulled off your Shopify P&L (not platform-reported numbers). Monthly cancellable, no exit fee. If the dashboard isn't moving in 60 days, we walk before you have to fire us.
Valeriy scopes every WBL account personally. A named senior operator runs day-to-day. Not a 22-year-old account manager with 14 other clients. No 'team lead' intro to a stranger in month 2. The person who designed your strategy is the person reviewing it every month.
Nothing. They were always yours. Day-1 ownership clause in writing. Your Pixel, your conversion history, your audiences stay in your business manager from the moment we start. No "our agency account." No hostage situation. You can fire us on a Tuesday and run ads yourself on Wednesday.
No. Month-to-month after a 90-day initial engagement so we have time to ship something real. 30-day notice and you're out. No clawback, no "transition fee." Long contracts protect agencies, not founders.
You're not. That's exactly what we built WBL to fix. No offshore juniors learning on your account. Senior operators only, named, with LinkedIn. We'd rather take 1 brand per month at fair pricing than 14 brands per account manager at retainer pricing.
Honest answer: at $300K+/month spend you probably should. A senior in-house head of growth costs $180K to $240K/yr fully loaded and can run circles around any agency once they're ramped. We work with brands that have a strong product, a winning offer, and specific growth goals, but aren't yet at the scale where a full in-house hire is justified. When you're ready to hire in-house, we help you scope the role and hand off cleanly.
Maybe not yet. On the call we'll assess whether your product, offer, and unit economics are ready for paid scale. If they aren't, we'll say so honestly and point you at two operators who specialize in your stage. We'd rather pass than be your most expensive mistake.
Big agencies sell reach. We sell P&L movement. No quarterly 'media plan' built around impressions and frequency caps. No flying out a creative director for a kickoff dinner. The deliverable is a contribution-margin number that's better than the one before we started. Measured on your Shopify dashboard. Not on a slide titled 'campaign performance'.
Still have a question? Bring it to the call. We'd rather answer it live than ghost-write it.
Book the 45-min call