WerunyourDTCbrandlikeit'sourown.
A DTC growth agency for ecommerce brands doing $50K–$100K/mo. A senior operator runs your performance marketing. You own everything.
- You own every account from day one. In writing.
- A senior operator runs your ads. Not a junior with 14 brands.
- We report off your Shopify P&L, not platform ROAS.
[ No pitch deck. You keep the 90-day plan even if we don't work together. ]
Creative that moves the P&L.
What we actually ship: static, UGC, and AI video. Built off a research brief and tested against the control.
The agency relationship is broken.
You don't own your accounts. They do.
- Most founders leave their last agency without the pixel.
- 12-month contract, locked business manager, lost ad history.
- With us: accounts, pixel and data are yours from day one.
Founder pitches. A junior delivers.
- The person who sold you isn't the person running your ads.
- 21 years old, 14 brands, zero context on your business.
- Valeriy scopes every account. Senior operators run it.
Vanity reporting. Flat revenue.
- Your dashboard says 5x ROAS. Shopify says 2.8x.
- Platforms have over-reported by 30–50% since iOS 14.
- We report off your Shopify P&L. That's what pays salaries.
Same budget. Different deal.
Typical agency
WeBrandLab
Account ownership
Their business manager. Good luck getting the pixel back.
Yours from day one. In writing.
Who runs it
A junior with 14 other brands.
A senior operator. Valeriy scopes every account.
Reporting
Platform ROAS, inflated 30–50%.
Your Shopify P&L. One number.
Contract
12 months, exit fee.
Month-to-month after the first 90 days.
Creative volume
4–6 ads a month, recycled.
20–60 concepts a month, tested on 5 axes.
If it doesn't work
You keep paying.
No ROAS move in 60 days? The next 30 are free.
Numbers we'll defend on a screen-share.
Across our own DTC brands. Skin in the game.
7 and 8-figure eCommerce, US / UK / EU.
12-month average across published case studies.
$3M from our own balance sheet · Case-study deltas verified by Shopify P&L.
Every number here has a dashboard behind it.
Drag through the roster. Each card opens the full teardown — what was broken, what we changed, what the P&L looked like after.
Brands that trust us
Four phases. Twelve weeks to a system that compounds.
Every phase has a written deliverable you keep, even if you fire us in month 2. Monthly cancellable. Day-1 account ownership in writing.
- 01Week 0
Audit
We screen-share your Meta, Google, Klaviyo and Shopify. We name the top 3 money leaks and rebuild attribution off Shopify. If your data is a mess, you'll know in 15 minutes.
- Live screen-share teardown
- Top 3 leaks ranked by $ impact
- Blended ROAS + CAC:LTV baseline
What you get - 02Week 1
Plan
We model 90 days against your margin, AOV and payback. Channels, creative volume and offer — only what your P&L can afford. If you're not ready to scale, we say so.
- 90-day growth model (custom, not template)
- Channel mix + budget reallocation plan
- Creative brief with 3 angles + hooks
What you get - 03Weeks 2–4
Test
3 angles × 3 hooks × 3 formats per audience. Daily kill or scale calls. Landing page tests. Five core Klaviyo flows rebuilt. Decisions come from your dashboard, not opinions.
- Weekly winner / kill / scale report
- LP variant log with lift %
- 5 core Klaviyo flows live
What you get - 04Weeks 4–12
Scale
Winners go wider and heavier while blended ROAS holds. TikTok, YouTube and PMax only after Meta is profitable at scale. New creative every two weeks. Monthly P&L review with you.
- Channel expansion roadmap
- Bi-weekly creative refresh schedule
- Monthly contribution-margin review
What you get
Already sold on the process? Skip the scroll.
45 minutes with Val. Your top 3 money leaks, a 90-day model on your numbers, and a written plan. Yours either way.
$3M self-invested · 100+ DTC brands scaled · +115% avg revenue lift
About WeBrandLab
Not a vendor.A growth partnerwho treats your P&L like it's ours.
We run growth for eCommerce brands from inside the business. We sit next to your team and report off the same Shopify P&L you do.
- Strategic first. Valeriy audits your P&L, rebuilds attribution, and sets the channel mix before a single dollar is moved.
- Straight talk. If your offer, margin, or data isn't ready to scale, we say so in the first call and name what to fix.
- We own the result. No junior account manager, no rotating 'team lead.' The person who designs the strategy is in your accounts every week.
- Your freedom, not ours. Month-to-month after 90 days. Day-1 ownership of every account, pixel, and audience. In writing.
Founder & CEO
Valeriy Ostrivniy
Selected clients
No pitch deck.
No lock-in. No B.S.
45 minutes with Val. You leave with your top 3 money leaks, a 90-day growth model, and a written game plan — whether we work together or not.
If blended ROAS doesn't move in 60 days — we work free for the next 30. Doesn't move by day 90, you fire us and keep the plan.
Month-to-month after the first 90 days. Cancel with 30 days notice, no questions.
You own every account from day one. Meta, Google, Klaviyo, Shopify. In writing, before we start.
$3M self-invested · 100+ DTC brands scaled · +115% avg revenue lift
Opens Calendly. 6 slots a week. If nothing fits, email val@webrandlab.com.
Not sure if you're a fit? Take the 2-min quiz firstEngagements start at $1,500/mo.
One brand slot opens per month. No setup fees, no long contracts, no clawback. Month-to-month after the first 90 days. If you're under $50K/mo in revenue, we're not the right fit — and we'll say so on the call.
- 01Senior operator on your account. Named. LinkedIn on file.
- 02Day-1 ownership of every ad account, pixel, and audience.
- 03Blended-ROAS dashboard off your Shopify P&L, live from week 1.
- 04Monthly contribution-margin review with the founder.
Under $50K/mo revenue? Not for you.
Answers before the call.
Fair. We don't ask you to trust us. We ask you to verify us. Live blended-ROAS dashboard from day 1, pulled off your Shopify P&L (not platform-reported numbers). Monthly cancellable, no exit fee. If the dashboard isn't moving in 60 days, we walk before you have to fire us.
Valeriy scopes every WBL account personally. A named senior operator runs day-to-day. Not a 22-year-old account manager with 14 other clients. No 'team lead' intro to a stranger in month 2. The person who designed your strategy is the person reviewing it every month.
Nothing. They were always yours. Day-1 ownership clause in writing. Your Pixel, your conversion history, your audiences stay in your business manager from the moment we start. No "our agency account." No hostage situation. You can fire us on a Tuesday and run ads yourself on Wednesday.
No. Month-to-month after a 90-day initial engagement so we have time to ship something real. 30-day notice and you're out. No clawback, no "transition fee." Long contracts protect agencies, not founders.
You're not. That's exactly what we built WBL to fix. No offshore juniors learning on your account. Senior operators only, named, with LinkedIn. We'd rather take one brand a month at fair pricing than stack fourteen on a junior at standard retainer.
Honest answer: at $300K+/month spend you probably should. A senior in-house head of growth costs $180K–$240K a year fully loaded and can run circles around any agency once they're ramped. We work with brands that have a strong product, a winning offer, and specific growth goals, but aren't yet at the scale where a full in-house hire is justified. When you're ready to hire in-house, we help you scope the role and hand off cleanly.
Maybe not yet. On the call we'll assess whether your product, offer, and unit economics are ready for paid scale. If they aren't, we'll say so honestly and point you at two operators who specialize in your stage. We'd rather pass than be your most expensive mistake.
Big agencies sell reach. We sell P&L movement. No quarterly 'media plan' built around impressions and frequency caps. No flying out a creative director for a kickoff dinner. The deliverable is a contribution-margin number that's better than the one before we started. Measured on your Shopify dashboard. Not on a slide titled 'campaign performance'.
Still have a question? Bring it to the call. We'd rather answer it live than guess at it here.
Book the free 45-min call$3M self-invested · 100+ DTC brands scaled · +115% avg revenue lift