$3M of our own capital on the line across DTC brands. We're not learning on yours.
ScaleyourDTCbrandwithoutanotheragencyhorrorstory.
A senior operator on your account from day one — not a 23-year-old juggling 14 other brands. Month-to-month, no 12-month lock-ins. You own every account, every pixel, every dollar of history. The rest is noise.
Capital On The Line
$0.00
Self-invested
Trusted by 100+ ecommerce brands
Four phases. Twelve weeks to a system that compounds.
Every phase has a written deliverable you keep, even if you fire us in month 2. Monthly cancellable. Day-1 account ownership in writing.
- 01Week 0
Audit
We screen-share your Meta Ads Manager, Google Ads, Klaviyo, and Shopify P&L. We pull the top 3 money leaks. Not traffic leaks. Money leaks. Then we rebuild attribution off Shopify Source, not platform-reported ROAS. If your data is garbage, we tell you in the first 15 minutes and name what to fix before anything else.
- Live screen-share teardown
- Top 3 leaks ranked by $ impact
- Blended ROAS + CAC:LTV baseline
What you get - 02Week 1
Plan
We model a 90-day growth plan against your actual unit economics: contribution margin, AOV, payback period. Not a template. We decide on channel mix, creative volume, and offer positioning based on what your P&L can afford. If your product and offer aren't ready to scale, we'll say so and point you at the right operator.
- 90-day growth model (custom, not template)
- Channel mix + budget reallocation plan
- Creative brief with 3 angles + hooks
What you get - 03Week 2 to 4
Test
Structured paid testing: 3 angles × 3 hooks × 3 formats per audience. Daily kill / scale decisions. CRO sprints on landing pages. Klaviyo flows rebuilt off your data: welcome, browse, cart, post-purchase, win-back. Decisions stop being opinions. They're numbers off your dashboard.
- Weekly winner / kill / scale report
- LP variant log with lift %
- 5 core Klaviyo flows live
What you get - 04Week 4 to 12
Scale
Winners get pushed into broader audiences and higher budgets while blended ROAS holds. TikTok, YouTube, Google PMax. Only after Meta is profitable at scale. New creative batch every 2 weeks to fight fatigue. Monthly P&L review with the founder. Monthly cancellable, you own every account.
- Channel expansion roadmap
- Bi-weekly creative refresh schedule
- Monthly contribution-margin review
What you get
Already sold on the process? Skip the scroll.
45 minutes with Val. You walk out with a 90-day plan whether we end up working together or not.
Straight from the dashboard.
Unedited Shopify screenshots from accounts we still run. Brand names redacted. The numbers are exactly what the dashboard shows. Hover any tile for the window it was earned in.
Names redacted. Numbers are exactly what the dashboard shows. Reference calls available on request.
Creative that moves the P&L.
What we actually ship: static, UGC, and AI video. Built off a research brief and tested against the control.
Watch the work, not the deck.
Unedited screen-shares from accounts we still run — the structure, the numbers, the calls we made. No slides. No voiceover hype. Grouped by vertical so you can jump to the one closest to your brand.
High-AOV brands where creative and CRO carry the spend.
Recorded with founder permission. No actors, no stock footage.
See the full channelWhat founders say after the second invoice.
Operator-to-operator notes from founders we've actually run accounts for. No screenshots, no badges, no third-party platform. Just the words they used.
Working with WBL completely changed how we run Google and Meta. They rebuilt tracking, fixed attribution, and showed us which products actually drive profit. For the first time, marketing feels like a system instead of chaos.
We'd worked with four agencies. Beautiful decks, zero grasp of unit economics. WBL was the first team to actually dig into margins and commissions. They restructured Meta, cut spend by 32%, and put it where conversions actually happen.
If you want someone to just push buttons in Ads Manager, look elsewhere. If you want a team that gets in the numbers and tells you what you don't want to hear, this is them. Our Google Ads were a mess. They cleaned it up and the campaigns finally turned profitable.
I'm not a marketer, so I needed a team that would just take it on. They set up Google Shopping, Performance Max, remarketing — and helped us tighten Shopify on top of it. Sales were up 40% in 90 days. More importantly, I actually know where every dollar goes now.
I don't usually leave reviews, but this one's earned. Before WBL we were burning budget on chaos in the accounts. They fixed tracking, restructured the campaigns, and showed us exactly what to scale. They communicate like our own in-house team.
Working with WBL is a different league. First agency I've worked with that doesn't just spend the budget — they think like a business partner. They restructured Meta and Google, ran a unit-economics audit, and showed us which SKUs actually drive margin.
45 minutes. Three deliverables. No deck.
A real teardown. Not another "free audit" template.
We screen-share your Meta, Google, and Shopify P&L live. Top 3 leaks pulled before the call. You'll see where every dollar leaks and what to ship first. No 12-slide reach-and-engagement deck.
A 90-day plan built off your unit economics. Not someone else's.
Blended ROAS target, CAC:LTV math, creative volume, channel mix. All modeled against your actual margin and AOV. You'll know exactly what your next phase of spend should return.
A written game plan. Yours to keep, even if you don't hire us.
Loom + doc with priorities, owners, expected lift. If we're not the right fit we'll tell you on the call and name two people who are. If the product isn't there yet, or the offer isn't ready to scale, we'll say so honestly.
About WeBrandLab
We test. We learn. We scale.
We're an operator-led growth team for ecommerce brands. Analytics, creative, and lifecycle — one system, run alongside your team like we own the outcome. Because with $3M of our own money on the line, we basically do.
- Valeriy designs your growth strategy. Not a pitch-deck consultant. He audits your P&L, rebuilds attribution, and sets the channel mix.
- Senior operators run execution. Named, LinkedIn-verified specialists handle your accounts. Not offshore juniors with 14 other clients.
- Monthly cancellable. We fire ourselves if blended ROAS doesn't move in 60 days.
- You own every account from day 1. Meta, Google, Klaviyo, Shopify. In writing.
Founder & CEO
Valeriy Ostrivniy
Selected clients
Tell us about your brand.
Pick a time with Val in the next 24 hours.
Answers before the call.
Fair. We don't ask you to trust us. We ask you to verify us. Live blended-ROAS dashboard from day 1, pulled off your Shopify P&L (not platform-reported numbers). Monthly cancellable, no exit fee. If the dashboard isn't moving in 60 days, we walk before you have to fire us.
Valeriy scopes every WBL account personally. A named senior operator runs day-to-day. Not a 22-year-old account manager with 14 other clients. No 'team lead' intro to a stranger in month 2. The person who designed your strategy is the person reviewing it every month.
Nothing. They were always yours. Day-1 ownership clause in writing. Your Pixel, your conversion history, your audiences stay in your business manager from the moment we start. No "our agency account." No hostage situation. You can fire us on a Tuesday and run ads yourself on Wednesday.
No. Month-to-month after a 90-day initial engagement so we have time to ship something real. 30-day notice and you're out. No clawback, no "transition fee." Long contracts protect agencies, not founders.
You're not. That's exactly what we built WBL to fix. No offshore juniors learning on your account. Senior operators only, named, with LinkedIn. We'd rather take one brand a month at fair pricing than stack fourteen on a junior at standard retainer.
Honest answer: at $300K+/month spend you probably should. A senior in-house head of growth costs $180K to $240K/yr fully loaded and can run circles around any agency once they're ramped. We work with brands that have a strong product, a winning offer, and specific growth goals, but aren't yet at the scale where a full in-house hire is justified. When you're ready to hire in-house, we help you scope the role and hand off cleanly.
Maybe not yet. On the call we'll assess whether your product, offer, and unit economics are ready for paid scale. If they aren't, we'll say so honestly and point you at two operators who specialize in your stage. We'd rather pass than be your most expensive mistake.
Big agencies sell reach. We sell P&L movement. No quarterly 'media plan' built around impressions and frequency caps. No flying out a creative director for a kickoff dinner. The deliverable is a contribution-margin number that's better than the one before we started. Measured on your Shopify dashboard. Not on a slide titled 'campaign performance'.
Still have a question? Bring it to the call. We'd rather answer it live than ghost-write it.
Book the 45-min call