Case studies

How we scaled real eCommerce brands — start to finish.

No vanity metrics, no anonymous logos. Deep-dives on what was broken, what we did, and what the P&L looked like after.

The thesis

Three brands, three different problems, same operator on the account. Read the ones that look like yours, skip the rest.

01 / 21

Jersey Club Football

Shopify DTC · Soccer jerseys · USA

From $26K to $211K in 30 days

Stalled Facebook account, one channel, tournament window closing. We rebuilt the creative pipeline instead of just spending more.

$26,123

Shopify total sales · April 2026

$210,643

Shopify total sales · Jun 9–Jul 9, 2026

Read full case study

Jersey Club Football, Shopify DTC · Soccer jerseys · USA

02 / 21

WheelShop

Meta Ads · Premium wheels & tires · Kyiv

ROAS from 2.1 to 9.9 in nine months, and the store's own forged-wheel brand grew from 17.5% to 38% of revenue

A Kyiv wheel and tire store selling to owners of Range Rovers, G-Classes and BMW X5s. We replaced a catalog-by-car-make setup with a simple test-and-scale funnel built on one idea: show the exact wheel on the exact car. December 2025 to August 2026, compared with the three months before we started.

ROAS

Cost per purchase

Google Ads · Premium wheels & tires · Kyiv

ROAS from 6.0 to 9.7 on Google with 23% less spend

A Kyiv store that sells premium wheels and tires and has its own forged-wheel brand, WS Forged. Before we started, two thirds of its Google Ads budget went into one Performance Max campaign. From December 2025 we replaced it with a structure where each campaign does one job. This covers seven months, December 2025 to June 2026, compared with the three months before (August to October 2025).

6.0 → 9.7

ROAS, before vs the seven months with WeBrandLab

−61%

Cost per conversion, ₴6,686 → ₴2,610

Read full case study

WheelShop, Google Ads · Premium wheels & tires · Kyiv

04 / 21

FlySports

Shopify DTC · Boxing equipment · UK

379% to 926% ROAS in 3 months

Broken product feeds and no branded search were capping international growth. We rebuilt the Google Ads account from the ground up, then scaled into new markets.

379% → 926%

ROAS in 3 months

925%

ROAS sustained (12 mo)

+92% growth in Q3

A US dermatology brand known for a protective barrier lotion that creates an invisible shield on the skin. Strong product, scattered acquisition.

Q3 growth

Recurring revenue

5x the target. ~20x the return.

Starting from zero — no ad account, no history — with one goal: clear breakeven with 5x growth potential in month one, then scale. The account did better than that.

ROAS

Revenue

Google Ads · Fashion & Accessories · Global

A rebuilt account beats a bigger budget every time

White Market's Google Ads account was bleeding budget on products nobody wanted and cannibalizing its own brand searches. We rebuilt the structure — no bigger budget, just a better one.

ROAS

Revenue (3 mo)

Google Ads · Athletic Apparel · USA

Good product. Underfunded ads. We closed the gap.

FlexLiving had the product and the audience. What it didn't have was a Google Ads account that converted at a rate anyone could scale. We rebuilt it end to end.

ROAS

Revenue

Google Ads · Lifestyle & Apparel · USA

A launch deadline, a messy ad account, three days to fix both

Beloved Everything needed a Google Ads account rebuilt fast — misconfigured tracking fixed, product categories untangled, live within days, not weeks.

ROAS

Revenue

Google Ads · Niche Apparel · USA

A niche audience doesn't respond to a generic account

Shroom Beach had a passionate niche following and designs that stood out. The Google Ads account didn't — it was misconfigured, under a deadline, and losing to direct competitors in the same ad space.

ROAS

Revenue

Google Ads · Apparel · USA

One clear target: clear 2x. We cleared it.

JJ Shorts was a subsidiary project for a client already happy with our work on their main brand. The brief was specific: prove profitability above a 2x ROAS.

ROAS

Revenue (2 mo)

Google Ads · Eyewear · USA

Not every account starts at scale. This one earned its budget.

Pit Viper had a passionate, adventure-focused audience and a small test budget. The job was proving efficiency before asking for more.

ROAS

Revenue

Meta + Google Ads · Legal Services · Australia

Three years, two regions, one law firm that keeps scaling

CMC Lawyers needed real clients, not just form-fills, across two Australian states and two ad platforms. Three-plus years later, it's a running system, not a one-off campaign.

Engagement length

Regions live

Google + Meta Ads · Education DTC · USA & Canada

One account, two rescues, and 20,600 leads later

In 2023 the Google account had flatlined and we brought it back. In 2026 the client came back to us — this time to scale it past a single channel, with Shopify data proving the growth was real.

8.2x

Conversions, 2023 rescue

+77%

Google purchases 25 → 26

Read full case study

Wipebook, Google + Meta Ads · Education DTC · USA & Canada

15 / 21

Defence Ukraine

Google Ads · Restricted-Category E-commerce

Some product categories can't just run ads. Compliance is the first campaign.

This account operates in one of Google's most heavily restricted advertising categories. Getting it approved, structured, and scaled took a different kind of work before a single optimization even mattered.

ROAS

Revenue

Google Ads · Musical Instruments · USA

ROAS 4.87 on Google over 16 months, every month above the client's 3.0 target

Iamsound makes handmade flutes and ocarinas that sound good in a beginner's hands on day one. The product is unusual, there were no direct competitors, and nobody knew the brand. We built the whole Google Ads system on 4 June 2025 and held it above the client's ROAS target in every one of the 16 months that followed.

$734,018

Purchase value in 16 months (11,412 purchases on $150,697 of spend)

4.87

ROAS over the whole period, against a target of 3.0

Read full case study

Iamsound, Google Ads · Musical Instruments · USA

17 / 21

SuperMom

Facebook Ads · Family & Parenting · USA

Good product, good team — the targeting was the problem

SuperMom had a real catalog and a dedicated team, but Facebook campaigns weren't reaching the audience that actually buys — and nobody could tell why.

Leads

Cost per lead

Facebook Ads · Medical Tourism Platform · Global

Choosing international medical care isn't a form-fill decision

Qunomedical connects patients with vetted doctors worldwide — a genuinely high-stakes decision that generic lead gen was never going to serve well.

Qualified leads

Qualification rate

Meta + Google Ads · Home Decor · USA

A niche product needs a niche audience, found on more than one channel

Golf Course Print sells genuinely niche photography — golf courses, printed as wall art. Previous advertising wasn't driving consistent traffic or turning visitors into buyers.

ROAS

Revenue

Google + Meta Ads · Ophthalmology clinic · Kyiv

From 2.11× to 6.86× ROAS — without treating Google and Meta like the same channel

One clinic, two channels with completely different jobs. Google was tuned into an efficiency engine on existing demand; Meta was rebuilt around a lower-friction entry point. Jan–Jul 2024 vs Jan–Jul 2026.

Overall ROAS

ROAS improvement

Shopify DTC · Licensed kids' apparel · USA

From 185 orders to 5,131 in one year

Both channels brought traffic that barely converted — a preorder-heavy dress brand serving old customers instead of finding new ones. We rebuilt both: purchase optimization on Google, acquisition-first structure on Meta.

89 → 2,521

Google orders (Jan–Jul)

96 → 2,610

Meta orders (Jan–Jul)

Read full case study

Taylor Joelle, Shopify DTC · Licensed kids' apparel · USA

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