Case studies

How we scaled real brands — start to finish.

No vanity metrics, no anonymous logos. Deep-dives on what was broken, what we did, and what the P&L looked like after.

La Musa

Fashion · USA + UK

+146% revenue in 12 months

An international women's fashion brand with roots in the USA, selling collections across the US and UK. They had product-market fit but no system around acquisition.

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The challenge

The founder isn't a marketer. Google Shopping was unstructured, Performance Max was off, Shopify tracking was leaking conversions, and there was no remarketing layer.

What we did

Set up Google Shopping + Performance Max from scratch around margin per SKU.
Cleaned up Shopify tracking and rebuilt the attribution baseline.
Layered a full remarketing program across Meta and Google.

+146%

Revenue YoY

+40%

Sales in 90 days

Google + Meta

Channels rebuilt

Hands-off

Founder workload

Gloves In a Bottle

Dermatology · USA

+92% growth in Q3

A US dermatology brand known for a protective barrier lotion that creates an invisible shield on the skin. Strong product, scattered acquisition.

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The challenge

Spend was growing faster than profit. No clarity on unit economics, no margin-led structure across Meta and Google, and no system for which SKUs to scale.

What we did

Ran a full unit-economics audit by SKU, channel, and offer.
Restructured Meta and Google around contribution margin targets.
Built a margin-led scaling cadence with weekly kill-or-scale calls.

+92%

Q3 growth

Yes

Profitable scale

Clear by SKU

Unit econ

Meta + Google

Channels

Atomic Wheels

Automotive · USA

+109% revenue in 12 months

A US manufacturer of forged wheels for major car brands. Long consideration cycle, premium AOV, and a category where brand affinity drives margin.

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The challenge

Long buying cycles meant most channels under-attributed wheel sales. Creative was inconsistent, brand search was leaking to competitors, and structure across funnels was thin.

What we did

Built a long-cycle creative system across Meta and Google.
Restructured branded + non-branded search with proper match-type discipline.
Aligned mid- and lower-funnel campaigns around qualified intent signals.

+109%

Revenue YoY

Brand searches

End-to-end

Funnel structure

Long-term

Partnership

More wins, short version.

FlySport

Sports apparel · UK

+48% Google Ads growth in 3 months

White Market

Fashion ecommerce

+78% growth in 4 months

Beloved Everything

Fashion ecommerce

3× revenue in 2 months

Wipebook

DTC

−32% budget, higher conversions

Could your brand be the next case study?

We take on a small number of brands each quarter. The strategy session is where we both find out if it's a fit.

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