Golf Course PrintA niche product needs a niche audience, found on more than one channel
Golf Course Print sells genuinely niche photography — golf courses, printed as wall art. Previous advertising wasn't driving consistent traffic or turning visitors into buyers.
ROAS
Revenue
Purchases
AOV
Figures are from a 2023 engagement (21 May – 22 Jun 2023), sourced from internal case documentation.
Context
Golf Course Print sells golf course photography and wall art — a category that only works if you find the exact right person twice.
The challenge
No multichannel strategy and a low conversion rate meant a niche audience wasn't being found or re-engaged consistently.
What we did
- Identified golf enthusiasts and home-decor buyers as the real audience, not generic 'sports' or 'art' interest.
- Built ad creative that showcased real product quality instead of generic lifestyle stock.
- Launched Google Ads to capture people actively searching for golf-related decor.
- Layered retargeting across both channels to re-engage visitors who didn't buy the first time.
Outcome
$45,720 in managed spend across Facebook and Google generated 2,617 purchases and $105,901 in revenue — a 3.39x ROAS at a $60 average order value.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Research & strategy
Ran competitor analysis in the golf photography market and defined clear ecommerce targets: traffic, conversions, and ROAS.
Creative development
Built ad creative that showcased the actual print quality, plus copy built around the brand's passion for golf course photography.
Multichannel launch
Launched Facebook Ads targeting golf enthusiasts and home-decor buyers, alongside Google Ads for people actively searching for golf-related decor.
Retargeting
Layered retargeting across both channels to re-engage visitors who didn't convert on their first visit.
Analysis & optimization
Tracked CPA and ROAS closely, then reallocated budget toward the best-performing campaigns and audiences.
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