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Meta + Google Ads · Home Decor · USA
Golf Course PrintA niche product needs a niche audience, found on more than one channel
Golf Course Print sells genuinely niche photography — golf courses, printed as wall art. Previous advertising wasn't driving consistent traffic or turning visitors into buyers.
0.00x
ROAS
$0
Revenue
0
Purchases
$0
AOV
Context
Golf Course Print sells golf course photography and wall art — a category that only works if you find the exact right person twice.
The challenge
No multi-channel strategy and a low conversion rate meant a niche audience wasn't being found or re-engaged consistently.
What we did
- Identified golf enthusiasts and home-decor buyers as the real audience, not generic 'sports' or 'art' interest.
- Built ad creative that showcased real product quality instead of generic lifestyle stock.
- Launched Google Ads to capture people actively searching for golf-related decor.
- Layered retargeting across both channels to re-engage visitors who didn't buy the first time.
Outcome
$45,720 in managed spend across Facebook and Google generated 2,617 purchases and $105,901 in revenue — a 3.39x ROAS at a $60 average order value.
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