Free resources

Operator playbooks you can use today.

Short, specific, numbers-first. The same thresholds we run on client accounts — written down so you can act on them today.

Available now

Checklist · Meta Ads

The Meta Ads Kill & Scale Checklist

Also known as the DTC Growth Bottleneck Checklist. Hard-kill thresholds, how long to wait before judging, hook rate and CTR reads, and the 20% scaling rule.

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Framework · Creative

The Creative Testing Framework

3 angles × 3 hooks × 3 formats a month: budget per variant, when you're allowed to judge it, and what makes a winner worth scaling.

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Audit · Email

The Klaviyo Flow Audit

Five flows, the benchmarks each has to hit, the timings that convert, and the three leaks we find in almost every account.

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Guide · Shopify

Shopify From Zero: The Way We'd Actually Build It

Seven steps, in the order that actually matters, before you ever touch an ad account.

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Checklist · AI Marketing

10 AI Marketing Mistakes That Burn Your Budget

Each mistake with the symptom, a five-minute self-check, and what to do instead — plus a 10-question self-test.

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Guide · Creative

50 AI Prompts for Ecommerce Creative

Copy, paste, ship — 50 prompts across hooks, static copy, UGC scripts, product pages, audience angles and testing, plus a 7-day sprint plan.

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More on the way

The CBO vs ABO decision tree, the landing-page teardown sheet, and the offer stress test. Leave your email on any resource above and you'll get them first.