Free resource

The Meta Ads Kill & Scale Checklist

The DTC Growth Bottleneck Checklist: Meta Ads Kill & Scale Checklist

The numbers we use to decide whether a Meta ad lives, dies, or gets more budget.

What's inside

  • The hard-kill threshold: 3× target CPA with zero conversions.
  • How long to wait before you judge anything — and how many conversions make the read reliable.
  • The early read when conversions are thin: hook rate paired with CTR.
  • The 20% scaling step, and when to hold or roll back.
[ 01 ] Unlock the checklist

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