The DTC Growth Bottleneck Checklist

What's inside

• The hard-kill threshold and the day-10 rule — when to pause instead of hoping.
• Hook-rate benchmarks by placement: cold feed vs Reels, and what counts as scale-worthy.
• The 20% scaling rule: how much to add, how often, and when to roll back.
• How to tell audience saturation from a genuinely dead creative.

These are the same rules we ran on Centeroka's account — the case study and the dashboards behind it are published on this site.