Nine levers. One growth system.

[ What we actually do ]

• //Full account teardown: campaign structure, attribution settings, exclusions, CAPI quality, pixel events. We rewrite what's broken in week one.
• //Consolidate into 2–3 scalable campaigns instead of 14 fragmented ad sets. Budget moves daily based on contribution margin, not ROAS.
• //Creative testing system: 20–60 new concepts per month against a 5-axis brief (angle, hook, format, offer, audience). Winners get re-cut into 6–10 variants.
• //Weekly performance review: what scaled, what died, what's next. You see the spreadsheet, not just the screenshot.

Proof: Atomic Wheels: we launched Google Ads from zero. $5.03K in managed spend brought 62 conversions and $102K in revenue, about 20x ROAS. Full Google Ads case study

[ What we actually do ]

• //Branded vs non-branded split. Stop laundering organic traffic into paid attribution.
• //PMax containment: asset groups built per margin tier, brand exclusions, search-term insights pulled weekly into negatives.
• //Shopping feed surgery: title rewrites, GTIN coverage, custom labels for margin-based bidding, supplemental feed for promos.
• //Tracking we trust: GA4 + enhanced conversions, server-side where it matters, modeled vs observed reconciled monthly.

Proof: Gloves In A Bottle: Google CAC down 34% after killing PMax cannibalization of brand search.

[ What we actually do ]

• //TikTok Ads: Spark Ads from real creator content, not polished studio cuts. Hook-first edits, native captions, daily creative refresh.
• //TikTok Shop setup and operations: storefront, product seeding, sample logistics, affiliate program structure, Open Collaboration plans.
• //Creator pipeline: recruit and brief 30–80 affiliates per month at the GMV-commission tier that actually moves SKUs.
• //LIVE shopping cadence: weekly LIVE schedule run by us or your team, with playbooks and scripts that convert.

[ What we actually do ]

• //Quant + qual research week: heatmaps, session replays, on-site polls, support-ticket mining, exit surveys. We find the actual reason people leave.
• //Prioritized 12-week test roadmap scored by impact, confidence, and dev cost. No vanity tests.
• //Design + dev: we ship the tests. Shopify themes, headless setups, custom checkouts. Either A/B via Convert / VWO / Intelligems or a native theme rollout.
• //Statistical readouts: Bayesian or frequentist, called honestly. We tell you when a test failed and what to do next.

[ What we actually do ]

• //Angle library built from research: pains, gains, objections, customer language pulled from reviews and support tickets.
• //AI-generated avatars (HeyGen, Synthesia, Arcads), AI voiceover (ElevenLabs), AI b-roll and product comp (Runway, Kling), assembled by editors who know paid social, not just AI tools.
• //Mixed with real UGC and your existing brand footage. AI isn't the whole feed. It's the volume layer that lets winners surface faster.
• //Every concept ships in 6–10 cutdowns: 9:16, 1:1, hook-first, hook-last, captioned, no-caption, 15s, 30s.

Proof: Gloves In A Bottle: 47 AI-assisted concepts in Q2, 6 became evergreen winners on Meta.

[ What we actually do ]

• //Klaviyo + Postscript or Attentive: flow architecture mapped to LTV milestones, not generic welcome-cart-postpurchase templates.
• //RFM and behavioral segmentation, replenishment windows by SKU, subscription nudges where the data says they convert.
• //Campaign calendar built off the promo plan and the content plan together, so two teams never send duplicate emails on Saturday morning.
• //Subscription program design: offer, cadence, churn-save flows, win-back at 30/60/90 days.

[ What we actually do ]

• //Visibility audit: we run hundreds of real category prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, tracking who gets named, in what words, and which sources the model pulls from.
• //Content built to be quoted: answer-first pages, comparisons, spec tables and FAQs structured the way models actually lift them into an answer.
• //Technical base: structured data (Product, FAQ, Organization, Review), AI crawler access, a clean llms.txt, canonical product descriptions.
• //Source work: the review sites, roundups, directories and mentions the models lean on when they answer for your category.
• //Monthly tracking: share of brand mentions vs competitors on priority prompts, plus AI-referred traffic in GA4.

Proof: New line in our stack. We don't borrow someone else's numbers. On the first call we screen-share what the models say about you and your competitors right now.

[ What we actually do ]

• //Account and listing audit: titles, bullets, backend keywords, A+ content, imagery, reviews, Buy Box, stock health.
• //Campaign structure by intent: Sponsored Products (exact / phrase / auto), Sponsored Brands on category terms, Sponsored Display for retargeting and competitor conquesting.
• //Weekly search-term work: negatives, bid lifts on profitable terms, graduating winners into their own campaigns.
• //We report TACoS and per-SKU margin, not a flattering account-level ACoS. Budget follows profit.
• //Brand defense on your own terms, conquesting on theirs, and control over organic cannibalization.

Proof: Run standalone or as the next channel after Meta and Google. For brands already stable on Shopify, Amazon is usually the fastest channel with demand already waiting.

[ What we actually do ]

• //Listing SEO: titles, all 13 tags, attributes, categories and descriptions written for how people search on Etsy, not how your website talks.
• //Cover image testing: the first photo decides your CTR in Etsy search, so we treat it like a paid-social hook.
• //Etsy Ads management: daily budget, per-listing bids, cutting listings that burn spend without orders, concentrating on top converters.
• //Offsite Ads and promos priced against real margin after fees. Sometimes the right call is less volume, not more budget.
• //Reviews, listing refreshes and a drop calendar built around Etsy's seasonal peaks.

Proof: Built for handmade, print-on-demand and niche-product brands already selling on Etsy that want the channel to become predictable.