Six levers. One profitable growth engine.

[ What we actually do ]

• //Full account teardown — campaign structure, attribution settings, exclusions, CAPI quality, pixel events. We rewrite what's broken in week one.
• //Consolidate into 2–3 scalable campaigns instead of 14 fragmented ad sets. Budget moves daily based on contribution margin, not ROAS.
• //Creative testing system — 20–60 new concepts per month against a 5-axis brief (angle, hook, format, offer, audience). Winners get re-cut into 6–10 variants.
• //Weekly performance review: what scaled, what died, what's next. You see the spreadsheet, not just the screenshot.

Proof: Atomic Wheels — Meta scaled from $42K to $186K/mo at +28% contribution margin in 90 days.

[ What we actually do ]

• //Branded vs non-branded split — stop laundering organic traffic into paid attribution.
• //PMax containment: asset groups built per margin tier, brand exclusions, search-term insights pulled weekly into negatives.
• //Shopping feed surgery — title rewrites, GTIN coverage, custom labels for margin-based bidding, supplemental feed for promos.
• //Tracking we trust: GA4 + enhanced conversions, server-side where it matters, modeled vs observed reconciled monthly.

Proof: Gloves In A Bottle — Google CAC down 34% after killing PMax cannibalization of brand search.

[ What we actually do ]

• //TikTok Ads: Spark Ads from real creator content, not polished studio cuts. Hook-first edits, native captions, daily creative refresh.
• //TikTok Shop setup and operations: storefront, product seeding, sample logistics, affiliate program structure, Open Collaboration plans.
• //Creator pipeline — recruit and brief 30–80 affiliates per month at the GMV-commission tier that actually moves SKUs.
• //LIVE shopping cadence — weekly LIVE schedule run by us or your team, with playbooks and scripts that convert.

Proof: La Musa — TikTok Shop went 0 → $94K GMV/mo in 11 weeks with 64 active affiliates.

[ What we actually do ]

• //Quant + qual research week — heatmaps, session replays, on-site polls, support-ticket mining, exit surveys. We find the actual reason people leave.
• //Prioritized 12-week test roadmap scored by impact, confidence, and dev cost. No vanity tests.
• //Design + dev — we ship the tests. Shopify themes, headless setups, custom checkouts. Either A/B via Convert / VWO / Intelligems or a native theme rollout.
• //Statistical readouts — Bayesian or frequentist, called honestly. We tell you when a test failed and what to do next.

Proof: Atomic Wheels — PDP rebuild lifted add-to-cart 41%, checkout completion 18%.

[ What we actually do ]

• //Angle library built from research: pains, gains, objections, customer language pulled from reviews and support tickets.
• //AI-generated avatars (HeyGen, Synthesia, Arcads), AI voiceover (ElevenLabs), AI b-roll and product comp (Runway, Kling) — assembled by editors who know paid social, not just AI tools.
• //Mixed with real UGC and your existing brand footage. AI isn't the whole feed — it's the volume layer that lets winners surface faster.
• //Every concept ships in 6–10 cutdowns: 9:16, 1:1, hook-first, hook-last, captioned, no-caption, 15s, 30s.

Proof: Gloves In A Bottle — 47 AI-assisted concepts in Q2, 6 became evergreen winners on Meta.

[ What we actually do ]

• //Klaviyo + Postscript or Attentive — flow architecture mapped to LTV milestones, not generic welcome-cart-postpurchase templates.
• //RFM and behavioral segmentation, replenishment windows by SKU, subscription nudges where the data says they convert.
• //Campaign calendar built off the promo plan and the content plan together — not two teams sending duplicate emails on Saturday morning.
• //Subscription program design: offer, cadence, churn-save flows, win-back at 30/60/90 days.

Proof: La Musa — repeat-purchase rate from 14% to 31% in 6 months. Email + SMS now 38% of revenue.