One operator scopes it. A full team runs it.
You're not hiring a freelancer with a logo. Every account is covered by four functions, with Walter on the P&L every week.
Founder · Strategy & P&L
Walter Ostrivnoi
Runs the audit, sets the channel mix, and reviews contribution margin with you every month. $3.2M of his own money spent on DTC ads.
Who touches your account
Media buying
Daily kill and scale calls on Meta, Google and TikTok. Budget moves to what profits, not what clicks.
Creative strategy & production
20–60 concepts a month: hooks, statics, UGC scripts, editing. Briefs come from ad data, not taste.
Email & CRM
Klaviyo flows and campaigns rebuilt off your data — welcome, browse, cart, post-purchase, win-back.
Analytics & tracking
Server-side tracking, CAPI, GA4. We reconcile platform numbers against Shopify every week.
Want names and faces? Ask on the call — we'll introduce the exact people who'd run your account.