01
Our money first
$3M of our own capital has run through DTC brands we own. Every framework we sell to clients was paid for first by our own P&L. If it didn't work on our money, it doesn't ship to yours.
About
Operators who put their own money on the line.
WeBrandLab is run by people who've spent $3M of their own capital scaling DTC brands. We don't pitch the playbook — we ship the playbook every week against our own P&L, then bring it to yours.
Founder & CEO
Valeriy Ostrivniy
Founder note
I started WBL because I got tired of firing agencies.
I'd built and scaled brands using my own money. Every time we tried to plug in an outside agency, the same pattern: senior pitch, junior execution, a 22-year-old account manager with 14 other accounts, vanity ROAS in the monthly deck, a contribution margin going the wrong direction.
So we built the agency we wished existed when we were the client. Senior operators only. Live dashboards instead of decks. Monthly cancellable. The founder of the agency on every kickoff and every quarterly. Receipts, not promises.
We take a small number of brands per quarter — usually 4 to 6. If your product, offer, or unit economics aren't ready for paid scale, we point you at a better-fit operator on the same call. Not because we're precious — because we don't want to be the most expensive mistake on your P&L.
— Valeriy, founder
How we operate
Five rules we won't break, even when it costs us the deal.
02
Senior operators only
No offshore juniors learning on your account. Every WBL account has a named senior operator with public LinkedIn. The person who designs your strategy is the person reviewing it every month.
03
Founder-grade reporting
Live blended-ROAS dashboard from day 1, pulled off your Shopify P&L — not platform-reported numbers. Weekly Loom from the operator. Monthly contribution-margin review with the founder.
04
You own everything
Day-1 ownership clause in writing. Your Pixel, your conversion history, your audiences stay in your business manager from the moment we start. Fire us on a Tuesday and run ads yourself Wednesday.
05
Honest filtering
Not ready for paid scale yet? We say so on the call and recommend two operators who fit better. Over $300K MRR and ready to go in-house? We help you scope the role. We'd rather pass than oversell.
Selected clients
100+ brands. A handful at a time.
Want to see if we're a fit? The 45 minutes is free.
You leave with a 90-day plan whether we work together or not. If we're not the right operator for your stage, we name two who are.