01
Strategic first
We don't touch ad spend until we've audited your P&L, rebuilt attribution, and decided on channel mix. Tactics without strategy are just expensive noise.
About
Not a vendor. A growth partner who treats your P&L like it's ours.
WeBrandLab is an inside-out digital marketing team for eCommerce brands. We sit next to your team, run your accounts like we own them, and report off the same Shopify P&L you do.
Founder & CEO
Valeriy Ostrivniy
Founder note
I started WBL because I got tired of firing agencies.
I'd built and scaled brands using my own money. Every time we tried to plug in an outside agency, the same pattern: senior pitch, junior execution, a 22-year-old account manager with 14 other accounts, vanity ROAS in the monthly deck, a contribution margin going the wrong direction.
So we didn't build another agency. We built an inside-out growth partner — a team that gets involved like it's our own business. We sit next to your team, look at the same P&L, and make calls like our paycheck depends on it. Because it does.
We take a small number of brands per quarter — usually 4 to 6. If your product, offer, or unit economics aren't ready for paid scale, we point you at a better-fit operator on the same call. Not because we're precious — because we don't want to be your most expensive mistake.
— Valeriy, founder
How we operate
Five rules we won't break, even when it costs us the deal.
02
Straight talk
If your offer, margin, or data isn't ready to scale, we say so in the first call and name what to fix. No cheerleading, no false urgency, no 12-slide reach deck.
03
We own the result
No junior account manager, no rotating 'team lead.' The person who designs your strategy is in your accounts every week. If blended ROAS doesn't move in 60 days, we walk before you have to fire us.
04
Your freedom, not ours
Month-to-month after 90 days. Day-1 ownership of every account, pixel, and audience in writing. We'd rather earn the renewal than trap you in a contract.
05
Honest filter
Not ready for paid scale? We say so and recommend two operators who fit better. Over $300K MRR and ready to hire in-house? We help you scope the role and hand off cleanly.
Selected clients
100+ brands. A handful at a time.
Want to see if we're a fit? The 45 minutes is free.
You leave with a 90-day plan whether we work together or not. If we're not the right operator for your stage, we name two who are.