Atomic Wheels5x the target. 19.2x the return.
Starting from zero — no ad account, no history — with one goal: clear breakeven with 5x growth potential in month one, then scale. The account did better than that.
ROAS
Revenue
Conversions
Managed spend
Context
A premier custom wheel shop based in the USA, serving car enthusiasts, off-road adventurers, and anyone customizing their vehicle's wheels.
The challenge
Launching Google Ads from scratch with a strict 5-day deadline, aiming to reach breakeven with 5x growth potential in the first month before scaling in month two.
What we did
- Audited the (nonexistent) advertising account and confirmed the site itself had no structural issues.
- Set up analytics properly to ensure accurate data collection for Performance Max optimization.
- Organized product listings to eliminate direct competition between similar products in search and ads.
- Launched inside the 5-day deadline, then optimized continuously.
Outcome
Over roughly three months, $5,024 in managed spend generated 262 conversions and $105,568 in revenue — a 19.2x ROAS, 5x the client's original target growth rate. The strongest single number anywhere in this case-studies section.
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You leave with a 90-day plan whether we work together or not.