Atomic Wheels5x the target. ~20x the return.
Starting from zero — no ad account, no history — with one goal: clear breakeven with 5x growth potential in month one, then scale. The account did better than that.
ROAS
Revenue
Conversions
Managed spend
Context
A premier custom wheel shop based in the USA, serving car enthusiasts, off-road adventurers, and anyone customizing their vehicle's wheels.
The challenge
Launching Google Ads from scratch with a strict 5-day deadline, aiming to reach breakeven with 5x growth potential in the first month before scaling in month two.
What we did
- Audited the (nonexistent) advertising account and confirmed the site itself had no structural issues.
- Set up analytics properly to ensure accurate data collection for Performance Max optimization.
- Organized product listings to eliminate direct competition between similar products in search and ads.
- Launched inside the 5-day deadline, then optimized continuously.
Outcome
Over roughly three months (29 Apr–19 Aug 2024), $5.03K in managed spend generated 62 conversions and $102K in revenue — roughly 20x ROAS, 5x the client's original target growth rate. The strongest single number anywhere in this case-studies section.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week. Here's the system, not the luck.
Advertising & website audit
Audited the account (which didn't exist yet) and confirmed the site itself had no structural issues to fix first.
Analytics configuration
Set up analytics properly so Performance Max campaigns had accurate data to optimize against from day one.
Product structure preparation
Organized product listings so similar wheel designs stopped competing against each other in search and ads.
Launch & optimization
Launched inside a strict 5-day deadline, then optimized continuously toward the growth target.
The creative
Here's what actually ran on this account.
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