White MarketA rebuilt account beats a bigger budget every time
White Market's Google Ads account was bleeding budget on products nobody wanted and cannibalizing its own brand searches. We rebuilt the structure — no bigger budget, just a better one.
ROAS
Revenue (3 mo)
Sales
Cost per acquisition
Context
White Market sells fashion and accessories online — a broad catalog, a real customer base, and an account that had never been given a real structure.
The challenge
Broad Performance Max campaigns were competing directly against White Market's own branded search, and underperforming SKUs were still eating budget at full price.
What we did
- Split branded search from Performance Max so the account stopped bidding against its own name.
- Audited the full catalog and cut spend on SKUs that were never going to convert.
- Rebuilt conversion tracking so every optimization decision after that was based on real data, not guesses.
Outcome
Over three months, White Market turned $22,434 in spend into $44,868 in revenue — 852 sales at a 1.95x ROAS and a $26.28 cost per acquisition. Not a flashy multiple. A foundation that finally holds weight.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week. Here's the system, not the luck.
Campaign audit & restructuring
Rebuilt the Google Ads campaigns around high-intent keywords, refreshed ad creative, and moved to smart bidding to improve visibility and click-through.
Website A/B testing
Ran A/B tests on key pages to improve user experience and lift conversion rates.
Catalog optimization
Deactivated underperforming, low-efficiency SKUs that were burning budget without converting.
Branded search separation
Disabled brand queries inside Performance Max and built a separate branded campaign, so the account stopped bidding against its own name.
Want this for your brand? Book the 30-min call.
You leave with a 90-day plan whether we work together or not.