← Back to case studies
Google Ads · Athletic Apparel · USA
FlexLivingGood product. Underfunded ads. We closed the gap.
FlexLiving had the product and the audience. What it didn't have was a Google Ads account that converted at a rate anyone could scale. We rebuilt it end to end.
0.00x
ROAS
$0
Revenue
0
Sales
$0.00
Cost per acquisition
Context
FlexLiving sells performance athletic apparel — comfortable enough for a workout, good-looking enough for everyday life.
The challenge
Ad spend was inefficient, landing pages weren't built for the traffic hitting them, and there was no real system for knowing which keywords were earning their keep.
What we did
- Audited every campaign, killed the underperformers, reallocated budget to what was already working.
- Rebuilt key landing pages for speed, clarity, and mobile — the traffic didn't change, the conversion rate did.
- Migrated to a cleaner checkout and account structure with an ongoing target-ROAS process.
Outcome
$46,500 in managed spend turned into $182,280 in revenue — 2,522 sales at a 3.92x ROAS and an $18.40 cost per acquisition.
Want this for your brand? Book the 45-min call.
You leave with a 90-day plan whether we work together or not.