FlexLivingGood product. Underfunded ads. We closed the gap.
FlexLiving had the product and the audience. What it didn't have was a Google Ads account that converted at a rate anyone could scale. We rebuilt it end to end.
ROAS
Revenue
Sales
Cost per acquisition
Figures verified against a live Google Ads dashboard screenshot (Apr 2023 – Jan 2024).
Context
FlexLiving sells performance athletic apparel — comfortable enough for a workout, good-looking enough for everyday life.
The challenge
Ad spend was inefficient, landing pages weren't built for the traffic hitting them, and there was no real system for knowing which keywords were earning their keep.
What we did
- Audited every campaign, killed the underperformers, reallocated budget to what was already working.
- Rebuilt key landing pages for speed, clarity, and mobile — the traffic didn't change, the conversion rate did.
- Migrated to a cleaner checkout and account structure with an ongoing target-ROAS process.
Outcome
$46,500 in managed spend turned into $182,280 in revenue — 2,522 sales at a 3.92x ROAS and an $18.40 cost per acquisition.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Campaign audit
Audited every existing Google Ads campaign, paused underperformers, and reallocated budget toward the keywords and ad groups that were already converting.
Landing page optimization
Redesigned key landing pages for speed, clarity, and mobile — clear CTAs, faster load times, a shorter path to purchase.
Checkout & structure migration
Migrated to a cleaner checkout and account structure, built around an ongoing target-ROAS process instead of static budgets.
Performance tracking
Integrated deeper tracking and analytics so every adjustment after that was based on real customer behavior, not guesses.
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