Beloved EverythingA launch deadline, a messy ad account, three days to fix both

Context

Beloved Everything sells lifestyle apparel and accessories — a broad catalog that needed a Google Ads account built to match it.

The challenge

Conversion tracking was misconfigured, so every prior optimization decision was based on bad data, and products were competing against each other in the same ad space — with the client needing it fixed in three to four days.

What we did

• //Audited the account and fixed the tracking configuration first — nothing else matters if the data's wrong.
• //Rebuilt the structure to separate product categories and stop internal competition.
• //Launched inside the deadline, then kept optimizing.

Outcome

$50,542 in managed spend became $152,636 in revenue — 2,796 sales at a 3.02x ROAS and an $18.22 cost per acquisition.