Shroom BeachA niche audience doesn't respond to a generic account
Shroom Beach had a passionate niche following and designs that stood out. The Google Ads account didn't — it was misconfigured, under a deadline, and losing to direct competitors in the same ad space.
ROAS
Revenue
Sales
Cost per acquisition
Context
Shroom Beach sells psychedelic-inspired apparel and accessories to a dedicated niche audience — a brand identity that was strong long before the ad account caught up to it.
The challenge
Misconfigured conversion tracking and direct competitor overlap were suppressing performance, with a 5-day deadline to launch a new campaign.
What we did
- Audited the account and website — the site was clean, the account structure wasn't.
- Rebuilt analytics configuration for accurate Performance Max optimization.
- Reorganized product listings to stop cannibalizing each other in search and ads.
- Refined creative and targeting to match the audience that actually buys this kind of product.
Outcome
$24,054 in managed spend generated 1,220 sales and $81,783 in revenue — a 3.4x ROAS and a $19.72 cost per acquisition.
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