Shroom BeachA niche audience doesn't respond to a generic account
Shroom Beach had a passionate niche following and designs that stood out. The Google Ads account didn't — it was misconfigured, under a deadline, and losing to direct competitors in the same ad space.
ROAS
Revenue
Sales
Cost per acquisition
This engagement took place in 2023-2024. Shroom Beach is no longer an active business — the figures shown are real and verified from that period, presented here as past client work.
Context
Shroom Beach sells psychedelic-inspired apparel and accessories to a dedicated niche audience — a brand identity that was strong long before the ad account caught up to it.
The challenge
Misconfigured conversion tracking and direct competitor overlap were suppressing performance, with a 5-day deadline to launch a new campaign.
What we did
- Audited the account and website — the site was clean, the account structure wasn't.
- Rebuilt analytics configuration for accurate Performance Max optimization.
- Reorganized product listings to stop cannibalizing each other in search and ads.
- Refined creative and targeting to match the audience that actually buys this kind of product.
Outcome
$24,054 in managed spend generated 1,220 sales and $81,783 in revenue — a 3.4x ROAS and a $19.72 cost per acquisition.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Advertising & website audit
Audited the ad account and found misconfigured conversion tracking plus direct competition from other advertisers bidding into the same space. The website itself had no errors.
Analytics configuration
Set up analytics properly so Performance Max campaigns had accurate data to optimize against.
Product structure preparation
Reorganized product listings so similar products stopped competing against each other in search results and ads.
Campaign launch & optimization
Launched inside a strict 5-day client deadline, then kept refining.
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