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Google Ads · Apparel · USA
JJ ShortsOne clear target: clear 2x. We cleared it.
JJ Shorts was a subsidiary project for a client already happy with our work on their main brand. The brief was specific: prove profitability above a 2x ROAS.
0.00x
ROAS
$0
Revenue (2 mo)
0
Sales
0x — cleared
Target
Context
A client's second brand, built with one modest, specific goal: profitability above a 2x return, not a headline multiple.
The challenge
Low visibility and underperforming campaigns were limiting reach — and this was effectively a launch from zero, with no existing data to build from.
What we did
- Audited the site's conversion and payment data as a starting baseline.
- Ran competitor analysis through Google's Ad Transparency tools.
- Built and launched a new structure, then optimized continuously — killing weak keywords, broadening coverage, testing new formats.
Outcome
$12,340 in managed spend generated 508 sales and $25,420 in revenue over two months — a 2.06x ROAS, clearing the client's target.
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