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Google Ads · Eyewear · USA
Pit ViperNot every account starts at scale. This one earned its budget.
Pit Viper had a passionate, adventure-focused audience and a small test budget. The job was proving efficiency before asking for more.
0.00x
ROAS
$0
Revenue
0
Conversions
$0
Managed spend
Context
Pit Viper sells durable, adventure-ready sunglasses to a niche, loyal audience.
The challenge
Low conversion rates and an underwhelming return meant the account needed to prove itself before it earned a bigger budget.
What we did
- Audited existing campaigns for wasted spend.
- Refreshed creative and messaging to match the brand's adventurous audience.
- Adjusted landing pages to reduce bounce rate and shorten the path to purchase.
Outcome
Over roughly five months, $6,850 in managed spend generated 41 conversions and $13,220 in revenue — a 1.93x ROAS on a genuinely small test budget.
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