Pit ViperNot every account starts at scale. This one earned its budget.
Pit Viper had a passionate, adventure-focused audience and a small test budget. The job was proving efficiency before asking for more.
ROAS
Revenue
Conversions
Managed spend
Context
Pit Viper sells durable, adventure-ready sunglasses to a niche, loyal audience.
The challenge
Low conversion rates and an underwhelming return meant the account needed to prove itself before it earned a bigger budget.
What we did
- Audited existing campaigns for wasted spend.
- Refreshed creative and messaging to match the brand's adventurous audience.
- Adjusted landing pages to reduce bounce rate and shorten the path to purchase.
Outcome
Over roughly five months, $6,850 in managed spend generated 41 conversions and $13,220 in revenue — a 1.93x ROAS on a genuinely small test budget.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Campaign audit
Reviewed existing Google Ads campaigns to find wasted spend and pinpoint keywords and placements with real engagement and conversion potential.
Creative refresh
Replaced ad creative with visuals and messaging that matched the brand's adventurous, outdoor-focused audience.
Landing page optimization
Adjusted landing pages to cut bounce rate and shorten the path from click to purchase.
Want this for your brand? Book the 45-min call.
You leave with a 90-day plan whether we work together or not.