Free resource
The Creative Testing Framework
How we structure a month of creative tests so the winners are obvious and the losers die cheap.
What's inside
- The 3 × 3 × 3 grid: angles, hooks, formats — and why you test one axis at a time.
- How much budget a single variant needs before the number means anything.
- The read window: when to look, and what you're allowed to conclude.
- What makes a winner worth scaling instead of just worth keeping.