QunomedicalChoosing international medical care isn't a form-fill decision
Qunomedical connects patients with vetted doctors worldwide — a genuinely high-stakes decision that generic lead gen was never going to serve well.
Qualified leads
Qualification rate
Cost per lead
ROAS
Figures are from a 2023 engagement (30 Jan – 30 Jul 2023), sourced from internal case documentation.
Context
Qunomedical is a healthcare marketplace platform, not a Shopify storefront — the buying decision here is measured in weeks, not minutes.
The challenge
Previous lead generation wasn't producing enough volume or quality, and there was no system for nurturing a lead through a long, high-consideration decision.
What we did
- Ran audience research to find genuinely high-intent segments, not broad medical-tourism interest.
- Built real lead magnets — procedure-specific guides — instead of a generic contact form.
- Built dedicated landing pages instead of routing traffic to a general site page.
- Set up automated nurturing to keep prospects engaged through a long decision cycle.
Outcome
$25,451.95 in managed spend generated 1,590 qualified leads at a $16.23 cost per lead and a 29% qualification rate — a 9.1x ROAS on a genuinely long consideration cycle.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Research & strategy
Researched the medical tourism market and defined clear lead-volume and cost-per-lead targets before writing a single ad.
Creative & lead magnets
Built procedure-specific guides as real lead magnets, plus ad creative matched to Qunomedical's brand and audience.
Campaign execution
Launched highly targeted campaigns by procedure and region, routing traffic to dedicated landing pages with lead-capture forms.
Lead nurturing
Set up automated email and personalized follow-up sequences to keep prospects engaged through a long decision cycle.
Analysis & optimization
Analyzed lead quality and cost per lead, then reallocated budget toward the highest-performing campaigns and audiences.
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