QunomedicalChoosing international medical care isn't a form-fill decision

Context

Qunomedical is a healthcare marketplace platform, not a Shopify storefront — the buying decision here is measured in weeks, not minutes.

The challenge

Previous lead generation wasn't producing enough volume or quality, and there was no system for nurturing a lead through a long, high-consideration decision.

What we did

• //Ran audience research to find genuinely high-intent segments, not broad medical-tourism interest.
• //Built real lead magnets — procedure-specific guides — instead of a generic contact form.
• //Built dedicated landing pages instead of routing traffic to a general site page.
• //Set up automated nurturing to keep prospects engaged through a long decision cycle.

Outcome

$25,451.95 in managed spend generated 1,590 qualified leads at a $16.23 cost per lead and a 29% qualification rate — a 9.1x ROAS on a genuinely long consideration cycle.