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Facebook Ads · Family & Parenting · USA
SuperMomGood product, good team — the targeting was the problem
SuperMom had a real catalog and a dedicated team, but Facebook campaigns weren't reaching the audience that actually buys — and nobody could tell why.
0
Leads
$0.00
Cost per lead
0.00x
ROAS
$0
Managed spend
Context
SuperMom serves the moms-and-family shopping audience — a business built around a community, not just a product catalog.
The challenge
Facebook campaigns weren't converting despite a strong catalog, and there was no structured system for testing creative or reallocating budget toward what worked.
What we did
- Ran audience research to define the real buyer — not a generic 'moms and babies' guess.
- Built new ad creative around that real audience.
- Ran structured A/B testing to find the formats and messaging that converted.
- Reallocated budget continuously toward what the data showed was working.
Outcome
$94,180 in managed Facebook spend generated 15,117 leads at a $6.23 cost per lead and a 7.11x ROAS.
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