Defence UkraineSome product categories can't just run ads. Compliance is the first campaign.
This account operates in one of Google's most heavily restricted advertising categories. Getting it approved, structured, and scaled took a different kind of work before a single optimization even mattered.
ROAS
Revenue
Conversions
Managed spend
Context
A specialized e-commerce account operating in a restricted advertising category, where the marketing challenge starts with compliance, not creative.
The challenge
Low conversion rates and underwhelming returns — inside a policy environment most e-commerce accounts never have to navigate.
What we did
- Audited existing campaigns for waste and opportunity within strict policy constraints.
- Refined targeting and refreshed creative to better match the actual buyer.
- Improved the on-site conversion path.
Outcome
Over roughly four months, $66,727 in managed spend generated 2,382 conversions and $316,449 in revenue — a 4.74x ROAS in a category where most accounts don't get approved at all, let alone scaled.
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