IamsoundZero ad accounts. Zero tracking. 1,506 sales in 60 days.
Iamsound had no advertising infrastructure at all when we started — no pixel, no feed, no campaign history. Everything had to be built from zero, with a break-even line that gave month one no room for error.
Purchases (2 mo)
ROAS
Managed spend
Break-even cleared
Context
Iamsound sells musical instruments built with 3D printing — a genuinely unusual product with no existing search-demand playbook to lean on.
The challenge
A 300% ROAS break-even on thin margins, a $5,000 test budget for the first month, and literally nothing to build on.
What we did
- Built the full Google Ads infrastructure from scratch — feeds, tracking, audiences, creative.
- Structured campaigns with clean segmentation from day one so the account could scale without a rebuild later.
- Tested Performance Max across Google's inventory to find where a genuinely novel product actually converts.
- Launched a dedicated branded campaign, and built live reporting so every decision after month one was based on data.
Outcome
Month one was survival: prove the account could clear a 300% ROAS break-even on a $5,000 budget. Month two was scale: pour budget into what worked. The result — 1,506 purchases and a 527% blended ROAS across two months, on $17,318 in managed spend.
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You leave with a 90-day plan whether we work together or not.