IamsoundFrom zero infrastructure to a real, ongoing engine.
Iamsound had no advertising infrastructure at all when we started — no pixel, no feed, no campaign history. Everything had to be built from zero, with a break-even line that gave month one no room for error.
Purchases (90 days)
ROAS
Managed spend (90 days)
Impressions
Figures reflect the trailing 90 days as of September 2026, pulled directly from the live Meta Ads account (not the original 2-month launch figures).
Context
Iamsound sells musical instruments built with 3D printing — a genuinely unusual product with no existing search-demand playbook to lean on.
The challenge
A 300% ROAS break-even on thin margins, a $5,000 test budget for the first month, and literally nothing to build on.
What we did
- Built the full Google Ads infrastructure from scratch — feeds, tracking, audiences, creative.
- Structured campaigns with clean segmentation from day one so the account could scale without a rebuild later.
- Tested Performance Max across Google's inventory to find where a genuinely novel product actually converts.
- Launched a dedicated branded campaign, and built live reporting so every decision after month one was based on data.
Outcome
Built Iamsound's advertising infrastructure from nothing — feeds, tracking, campaigns, reporting — and turned it into an ongoing performance engine. Over the trailing 90 days, $97,000.96 in managed spend generated 3,253 purchases at a 2.48x ROAS.
Timeline · How it actually unfolded
Twelve weeks, mapped week by week — here's the system, not the luck.
Infrastructure from zero
Built the full Google Ads infrastructure from scratch — feeds, tracking, audiences, and creative — since none of it existed before.
Clean campaign structure
Structured campaigns with clean segmentation from day one, so the account could scale later without a rebuild.
Performance Max testing
Tested Performance Max across Google's inventory to find where a genuinely novel, 3D-printed product actually converts.
Branded campaign & live reporting
Launched a dedicated branded campaign and built live reporting, so every decision since has been based on real data.
The creative
Here's what actually ran on this account.
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