Jersey Club FootballFrom $26K to $211K in 30 days

Context

Jersey Club Football sells soccer jerseys online — club kits, national teams, retro drops, World Cup releases. Shopify store, US audience, competitive as hell because everyone's selling the same jerseys at the same time a big tournament hits. Facebook was the only channel running, and it had stopped pulling its weight. Not slightly underperforming — actually bad. CPMs climbing, CTR flat, the usual signs that an account has been running the same handful of creative ideas for too long and the algorithm has nothing new to reward. For a brand that needs to move real inventory before a season or a tournament window closes, that's not a slow problem. That's a 'fix this now or miss the window' problem.

The challenge

One channel running (Facebook), CPMs climbing, CTR flat, and a hard deadline before the tournament window closed. No backup plan, no creative pipeline.

What we did

• //Built a weekly creative pipeline across genuinely different formats — native TikTok cuts, talking-head, product, studio.
• //Leaned into content that looked like a fan post, not an ad. Native-style consistently beat polished.
• //Tightened the ad-click to checkout path so winning creative actually converted on-site.

Outcome

This wasn't a lucky creative or a viral moment. It was a brand with one broken channel and a real deadline, and a system built to find what works before the window closed. Per Shopify, total sales grew from $26,123 in April 2026 to $210,643 in the 30 days from June 9 to July 9, 2026 — roughly 8× growth (+191% vs. the prior 30-day period, +39% vs. March). None of it from a sitewide discount. That's the model we run for every account: channel, creative, and site treated as one system instead of three separate line items.