FlySports379% to 926% ROAS in 3 months

Context

FlySports sells boxing and combat sports equipment online — gloves are the core product, with worldwide shipping. They're the official sponsor of boxer Daniel Dubois. Selling across the UK, US, Australia, and other Tier 1/2 markets, running everything through Google Ads.

The challenge

Product feeds for each country were patched together manually, with no system for adapting titles, currency, or availability per market — causing disapprovals and missed impressions. The account wasn't built to scale internationally, and fragmented reporting made it impossible to tell which market was underperforming or why.

What we did

• //Audited the account top to bottom — tracking, structure, competitors, market pricing — before changing anything.
• //Fixed conversion tracking with enhanced conversions so the optimization data was actually trustworthy.
• //Rebuilt campaigns around what was already selling, instead of spreading budget evenly across the catalog.
• //Localized and launched dedicated campaigns for France, Germany, and Australia.

Outcome

ROAS grew from 379% to 926% over the three-month rebuild window, verified month by month against the account itself. Over the following 12 months, the account managed £121K in spend at a 925% ROAS, generating £1.12M in tracked sales — while running across the UK, US, Australia, and three newly launched markets. No sitewide discount drove it — the growth curve tracks the rebuild, not a promo calendar.