Gloves In a Bottle+92% growth in Q3
A US dermatology brand known for a protective barrier lotion that creates an invisible shield on the skin. Strong product, scattered acquisition.
Q3 growth
Recurring revenue
Unit econ
Channels
Context
Classic 'we're growing but going broke' problem. Top-line revenue looked great in quarterly investor updates; the founder's bank account told a different story. The 8oz bottle subsidized the 3oz, which subsidized the bundle — and nobody had built that math into the ad accounts.
The challenge
Spend was growing faster than profit. No clarity on unit economics, no margin-led structure across Meta and Google, and no system for which SKUs to scale.
What we did
- Ran a full unit-economics audit by SKU, channel, and offer.
- Restructured Meta and Google around contribution margin targets.
- Built a margin-led scaling cadence with weekly kill-or-scale calls.
Outcome
Q3 closed +92% YoY at a contribution margin the founder could actually deploy. The 8oz became the hero SKU on paid. Subscription program got rebuilt around the proven hero — recurring revenue moved from ~12% to ~28% of monthly total.
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You leave with a 90-day plan whether we work together or not.