WipebookA giveaway only works if the tracking behind it actually works

Context

Wipebook makes reusable, dry-erase notebooks — genuinely novel, and genuinely hard to explain without the right tracking data showing who's actually interested.

The challenge

There was no reliable conversion tracking, so the account had no way of knowing which spend was actually earning leads.

What we did

• //Set up conversion goals through Google Tag Manager, tracking item visibility as the core event.
• //Connected that tracking through Analytics and into Google Ads for full-funnel visibility.
• //Rebuilt and retrained campaigns around the new data.
• //Expanded keyword coverage and added negative keywords to keep spend focused.

Outcome

Over roughly three and a half months, Wipebook generated 1,034 leads at a $3.41 cost per lead — proof that a giveaway campaign is only as good as the measurement behind it.