Lead generation
I found this client in November 2020, through a “cold call”.
We made an appointment at ZOOM and I formed a development strategy for the company.
The company is engaged in construction and repair of apartments and houses in Odessa and the region.
Expensive application for services
+40$ / per 1
No advertising strategy
All decisions are made chaotically, advertising works in all fields of the company, and causes cost overruns and loses efficiency
No sales system
Low conversion rate in the sales department
To build and implement an advertising strategy
Application cost up to $10
Qualified leads 50%+
Since such a service is very expensive, the decision to buy the service is not made in a couple of weeks, and usually the transaction cycle takes 2-3 months.
And it was just necessary to draw attention to the company with branding advertising and an offer to calculate the cost of the project in order to earn the client’s trust in the company and its services.
In this particular business, it is also important to deal not only with advertising attraction, but also to constantly improve the effectiveness of the sales department
To maximize results, we built customer trust in the company through branding videos, and then made an offer to those who interacted with us through advertising.
It was a tough start, but with the right work with a loyal base, we were able to garner customers for our repair and design services.
We realized that one of the best methods of communicating with an audience on social media is a personal brand that gains more trust from the consumer of the service.
Period: NOVEMBER – FEBRUARY
Spend – $1970
Applications – 358
Apartment renovations:
7 renovations with an average check of $13.000
Home construction:
3 turnkey home construction with an average check of $50.000
Let me know in any way!
