Lending CO

BUSINESS & PERSONAL LOANS

FEBRUARY 2021 – PRESENT DAY

About the Client

I started cooperation with this company at the early February 2021.

The company is engaged in lending of individuals and legal persons in the amount from $10,000 to $100,000 in the USA.

It is one of the leaders in lending in its country.

It has an online and offline business presence.

The Problem

There is no clarity on how to work with this niche
It’s challenging to identify a qualified audience because of Facebook’s advertising restrictions
Quite high CPM in this industry – $60-70 per 1,000 impressions

What was done

Development of a strategy to attract requests for the service
Test different advertising banners and finding the most effective of it
Tested about 44 different ads
Tested more than 30 audiences
Implementation of a daily accounting system for requests
Implementation of end-to-end analytics for various Roistat channels

Goal

To build and implement an advertising strategy
Achieve better metrics (СPM,CPC,CPA)
Qualified leads 40%+

Highest CTR%

Work results

As a result we got applications up to $ 2, but when I got a feedback from the company there was a qualification in about 20%.
Having worked on the ad banners and their simplicity we got the result in 40%.
For this niche in the U.S. is pretty fine, but also the СPA raised up to $4-5.
Above all, it is important the quality of work and feedback from the customer.

FEBRUARY – JULY
Total spend: $14536

Efficiency of requests

+40%

PROOF

Any questions?

Let me know in any way!