Grey stone

WINDOWS COVERINGS

JANUARY 2021 – PRESENT DAY

About the Client

I have been working with this company since January 2021.

The company manufactures and installs blinds for homes and apartments.
The average check of one roller blind per sq.m. is $250.

They have been operating on Canadian market for 4 years and basically all orders come from contextual advertising and decided to try advertising through social networks.

The Problem

The last contractor generated requests at $40 per contact.
No developed sales funnel for businesses.
No communication strategy for advertising and business.
The main sales channel for the business is Google Adwords and the customer didn’t believe in making sales through social media.
The website didn’t convert people into an application and sale

What was done

Development of a strategy to attract requests for the service
Tested a variety of ads and identified the most effective
Tested about 44 different ads
Implementation of a daily accounting system for applications
Development of offers and the client’s USP to separate from competitors
Market analysis, competitor analysis and target audience analysis

Goal

To build and implement an advertising strategy
Achieve better metrics (СPM,CPC,CPA)
Qualified leads 40%+

FUNNEL

First acquisition
People who have interacted with ads the benefits

First step
Static/Motion
(features/problem solution)
–> Lead Form
–> Application
–> Call
–> Order

The second step
—> Static/Motion
(other benefits + promocode)
–> Lead Form
–> Application
–> Call
–> Order

Highest CTR%

How did the client receive applications directly from the Ads Manager?

All requests were transferred to Telegram and were instantly contacted

Work results

As a result, applications up to $ 30 per one request.
Based on feedback every 2nd customer ordered a measurement and bought the product at a cost of one meter of blinds from $ 200.
Usually order an average of 4-5 meters

APRIL – PRESENT DAY
Applications: 243
Average Cost Per Result: $27
Qualification: ~50%
Total spend: $6561

PROOF

Any questions?

Let me know in any way!