Avangard Architects

DESIGN STUDIO

SEPTEMBER 2020 – PRESENT DAY

ROAS = 4.78

About the Client

We have been working with this studio for almost a year in Kiev and Dnipro for the Bartalomeo residential complex.

Our duties included generating leads for flats in new buildings and private houses.

The company only works with flats from 45 sqm in good residential complexes and private houses.

The Problem

Lack of a developed sales funnel for the business.

The client was flat out unwilling to run a personal brand on Instagram and YouTube.

The main sales channel for the business was Google Adwords and the client did not believe in making sales through social media.

The website did not convert people into an application and sale while it was simply a business card.

Lack of a communication strategy for advertising and the business.

What was done

Development of a strategy to attract applications for the service through the quiz, website, Instagram and Facebook
Testing of different banners and identification of effective ones
Testing about 44 different ads and videos
Testing of more than 20 audiences
Implementation of a daily application tracking system.
Development of client’s offers and USPs to make them stand out among the competitors.
Market analysis, competitor analysis and target audience analysis done.

Communication with the client 24/7

FUNNEL

First acquisition
People who have interacted with ads

First step
Static/Motion
(Service in action and playing on emotions (customer need))
–> Quiz
–> Application
–> Call
–> Order

The second step
—> Static/Motion
(Pick up anyone who has interacted with advertising(product with other benefits and a promo code for a discount with a time limit))
–> Lead Form
–> Application
–> Call
–> Order

Work results

SEPTEMBER 2020 – PRESENT DAY
there were some breaks in January and February
Applications for the whole period 4679
Average Cost Per Result $5
Amount of sales $112 000
Total spend $23395

PROOF

Any questions?

Let me know in any way!