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Shroom Beach

Spend – $24,054
ROAS – 3,4
Revenue – $81,783

About the Client

Shroom Beach, a vibrant e-commerce platform, offers a wide range of psychedelic-inspired apparel and accessories. Catering to a niche market, their products are designed to appeal to individuals looking for unique, eye-catching designs that stand out in a crowd.

The Problem

Shroom Beach was facing challenges in scaling their online sales and achieving a cost-effective customer acquisition rate. Despite having a visually appealing product line and a dedicated customer base, their Google Ads campaigns were not yielding the desired return on ad spend (ROAS), leading to inefficiencies in their marketing budget and limited growth in revenue.

Workplan

Stage 1: Advertising and Website Audit We conducted an audit of the advertising account and discovered issues with misconfigured conversion tracking and competition from other advertisers. Subsequently, we reviewed the website and found no errors.
Stage 2: Analytics Configuration Our goal was to set up the analytics properly to ensure accurate data collection, which is essential for optimizing PMAX campaigns.
Stage 3: Product Structure Preparation We aimed to organize the product listings in such a way that eliminated direct competition between similar products in search results and advertisements.
Stage 4: Campaign Launch and Optimization Faced with a strict deadline from the client, we managed to launch the campaign within 5 days, followed by ongoing optimization efforts.

What Was Done?

Comprehensive Google Ads Audit: A thorough review of existing campaigns was conducted, revealing opportunities for optimization in keyword targeting, ad copy, and bidding strategies.
Refinement of Ad Creatives and Targeting: Adjustments were made to ad creatives to better resonate with the target audience, coupled with more precise targeting to reach potential customers more effectively.
Enhancement of Conversion Tracking: The conversion tracking setup was overhauled to ensure accurate measurement of campaign performance, enabling more informed decisions.

Work results

The focused efforts on optimizing Shroom Beach’s Google Ads campaigns led to tangible improvements:

Ad Spend: $24,054
Sales: 1,220, demonstrating a significant increase in conversions
CPA: $19.72, reflecting a more cost-effective strategy in acquiring new customers
ROAS: 3.4, indicating a strong return on investment, with every dollar spent generating $3.4 in revenue
Revenue: $81,783, highlighting the successful increase in sales revenue as a direct result of the optimized ad campaigns

Conclusion of performance

The strategic overhaul of Shroom Beach’s Google Ads campaigns and the focus on reducing CPA while improving ROAS resulted in a notable increase in sales and revenue. These results underscore the importance of continuous optimization and precision in digital advertising to achieve sustainable growth. Shroom Beach’s experience demonstrates how targeted digital marketing strategies can significantly enhance online presence and profitability for niche e-commerce platforms.

Any questions?

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