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CMC Lawyers

Spend – $76,891.99
Average Cost per lead – $450
Leads – 171
Qualification – 58%
Closed deals – 42

About the Client

CMC Lawyers Queensland is a leading law firm specializing in personal injury claims, offering expert legal services across Queensland, Australia. With a commitment to providing personalized legal advice and representation, the firm aims to support clients through challenging times, ensuring they receive the compensation they deserve.

The Problem

CMC Lawyers Queensland faced challenges in expanding their online presence and generating qualified leads through digital channels. Despite having a strong team and a successful track record, their Google Ads campaigns were not delivering the expected volume of leads, impacting the firm’s ability to reach potential clients effectively.

Workplan

Competitor and Ad Analysis: We conducted a thorough analysis of our competitors, examining their search advertisements to compare the client-provided list of competitors against actual market conditions.
Search and Remarketing Strategy Development: A strategic framework for search engine marketing and remarketing campaigns was established, including plans to test Performance Max (PMAX) campaigns.
Conversion Tracking Optimization: We fine-tuned our conversion tracking mechanisms and implemented the refined structure into our advertising account.
Ad Campaign Launch: The newly structured advertising strategy was launched, setting the stage for improved visibility and engagement.

What Was Done?

Targeted Campaign Overhaul: Redesigned Google Ads campaigns with a focus on high-intent keywords and refined targeting to reach individuals specifically seeking legal assistance in personal injury cases.
Landing Page Optimization: Revamped landing pages to be more engaging and informative, improving the user experience and encouraging potential clients to submit inquiries.
Continuous Campaign Management: Employed ongoing analysis and optimization of campaign settings, keywords, and ad creatives based on performance data to maximize lead generation efficiency.

Work results

The targeted efforts in optimizing Google Ads campaigns and enhancing the digital experience for potential clients led to significant improvements:

Ad Spend: $76,891.99
Leads: 171, indicating a successful increase in qualified inquiries regarding the firm’s services.
Closed Deals: 42, demonstrating the high quality of leads generated through the optimized campaigns, resulting in a solid number of new clients.

Conclusion of performance

The strategic overhaul of CMC Lawyers Queensland’s Google Ads campaigns and the focus on improving the digital conversion path resulted in a substantial increase in both leads and closed deals. This success underscores the importance of targeted advertising, website optimization, and continuous performance monitoring in achieving digital marketing objectives. The case of CMC Lawyers Queensland exemplifies how a well-executed digital marketing strategy can significantly enhance lead generation and client acquisition for legal services.

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