Beautygarde is a renowned beauty brand dedicated to providing top-quality nail care products. With a focus on innovation and excellence, Beautygarde offers a wide range of solutions designed to protect, strengthen, and beautify nails. From nail strengtheners and cuticle oils to nail polishes and treatments, each product is crafted with care using high-quality ingredients to ensure optimal results.
Whether you’re looking to repair damaged nails, promote healthy growth, or add a pop of color to your manicure, Beautygarde has something for everyone. Trusted by professionals and loved by beauty enthusiasts worldwide, Beautygarde is committed to helping you achieve beautiful, healthy nails that you can be proud of.
Despite a robust product line and a growing customer base, Beautygard faced challenges in maximizing the efficiency of its digital advertising campaigns. The company’s Google Ads campaigns were not delivering the desired return on ad spend (ROAS), leading to missed opportunities in market penetration and revenue growth.
To address these challenges, a comprehensive digital marketing strategy was developed with the following key objectives:
The reworking of the structure and the use of an innovative merchandise sorter, has helped to drive positive results and begin to take the company into a plus ROAS
