BeautyGARDE is a brand focused on creating nail products and treatments that offer significant benefits, particularly for those who have experienced nail damage from gel and acrylics. The brand was born and is based in the US.
ROAS below 1.
High cost per new customer (as we were using the same audience).
The reworking of the structure and the use of an innovative merchandise sorter, has helped to drive positive results and begin to take the company into a plus ROAS
During this period of work, I fully integrated into the project and became a partner in its growth. After a week of spending and analyzing the initial results, I was informed that although our Facebook ROAS was below 1 with an ad spend of 5-6k per day, sales on Amazon improved significantly. It appears that customers who did not purchase directly from our website or shop opted to buy from Amazon instead.
Additionally, I created a more efficient and higher-performing strategy using Facebook and Instagram Shop. Subsequently, it was mentioned in Shopify that nearly 75% of all customers purchased products from the shop, compared to the website.
