FansNear
Taylor Swift Concert
Ad Spend: $65,804.51
Achieved a ROAS of 6.01
Revenue Generated: $396,000 from ticket sales
About the Client
I started working with this client
on October 2, 2023.
Fansnear is a ticket retailer that has access to a multitude of concerts around the world.
The Problem
- CPA above $200
- Problems with tracking and loss of many data
- Little continuity in testing new events
- Website wasn’t working properly
What was my challenge?
- Find the geo, the event, the creatives, and the audience that give us profitable sales
- CPA less than $100
What Was Done?
- Continuity and speed on testing new events around the world.
- Optimization of the funnel while keeping the CPA under $100 when I found the event that worked.
- Identification of issues related to the website and then resolving the problems related to tracking.
- Scaling of the best ad sets to make more profit.
Worplan
A strategic plan was crafted with the objectives of optimizing the Facebook Ads campaign, targeting the right audience segments, and maximizing ROAS:
- Audience Targeting: Refine targeting strategies to reach potential buyers based on music preferences, past concert attendance, and demographic data.
- Creative Optimization: Develop engaging and persuasive ad creatives that resonate with Taylor Swift’s fan base.
- Performance Monitoring: Implement a robust analytics framework for real-time monitoring and optimization of the campaign.
Work results
Spend – $65804.51
Cost per purchase – $82.98
Revenue Generated: $396,000 from ticket sales
ROAS: Achieved a ROAS of 6.01
Best Creative #1
Spent – $3,711.15
Value – $23,602.85
ROAS – 6.3
Best Creative #2
Spent – $1,586.88
Value – $11,740.75
ROAS – 7.4
Best Creative #3
Spent – $1,726.51
Value – $14,092.25
Roas – 8.16
Conclusion of performance
In a week and a half, by continuing to test various offers, I identified Australia with Taylor Swift concerts that were yielding good results from the CPA perspective. I then tested different creatives, audiences, and bidding strategies to keep the CPA under $100 consistently.
The big difference was made by resolving the tracking issue where we could accurately track the Revenue with the ROAS. This allowed for better optimization of advertising campaigns.
Any questions?
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