TrueSeaMoss

During the first month, the situation was very tough with website conversions. I encountered tracking issues which I later resolved, but even after that, it was really challenging to achieve results. However, I continued to test many creatives of different formats and managed to get the first sales by mid-February, although the CPA was always at least $60 in the best cases.

After weeks of communicating with TikTok support, we finally unlocked it by sending all the necessary business documents, and as soon as the shop setup was completed, we began to see the first results with acceptable costs.

I began to conduct various tests, quickly understanding which direction to move in with our communication, which in our case was a negative marketing approach, social proof, and very simple formats such as text-only videos or static images with a voiceover.

With this approach, I was able to scale to significant figures in a short time, also testing other campaign settings such as Cost Caps, Gross Revenue with lower ROAS, Product Card, etc., reaching peaks of two thousand dollars in revenue per day with a ROAS greater than 3.5. However, this was also made possible thanks to the affiliate feature  which played an important part.

At this moment, the project is still active, but the campaigns are paused as we are conducting an experiment to see the difference in results with the campaigns turned off compared to the affiliate and organic traffic.