Ad Spend: $20 885
Price per Sale – $181,6
ROAS – 2.75
Generated: 115 sales
Revenue – $57489,00
My first step was to create a strategy and test different angles for different audiences. The audience may be unaware of the problem that my client is solving.
The primary target audience is women aged 20-45, as indicated in the brief. However, these women have varying levels of knowledge in crypto, so I needed to tailor my approach accordingly.
I created 3 to 4 different ad groups for different audiences. The main points are:
My next plan was to create ads for each of these audiences.
First, I tested three different types of creatives:
Ad Spend: $20 885
Registration – 8 359
Leads – 269
Price per Reg – $2.5
Price per lead – $77,64
Price per Sale – total $181,6
Generated: 115 sales
ROAS – 2.75
Revenue – $57489,00
Spent – $3152.69
Value – $6600
ROAS – 2.09
Spent – $4294.52
Value – $5000
CPL – $286
Sales – 15
After preparation and testing. While most competitors were only using simple ads—short static images or generic videos—I began to see promising results.
The client requested raw leads for a maximum of $3 per lead. Initially, I was getting leads at over $4 each, but after identifying 3-4 winning ads, the cost per lead decreased to $2.50, and the cost per sale dropped to $181.60, down from $300-$400.
With further testing and refining the scripts, the cost per sale eventually decreased to $160.
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