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YesFrukt

Revenue of $291,635.00 per year from sales of fruit individual boxes using SEO

SEO costs: $21,976.00 per year
ROI: 1227%
Revenue generated: $291,635.00
from SEO alone per year

About the Client

I started working with this client on 24.03.2020 The task was to promote a new website from scratch yesfrukt.com – online business of fruit themes. In six months to reach 2000 users per month in 2020.

The Problem

In spite of the fact that the online store in six months achieved the set objectives and exceeded the plan of 12000 users per month.

We came across the fact that the ROI was 150%, and that didn’t seem enough to us. We suggested a slight reformatting of the business and selling not only fruit, but also making fruit boxes for holidays, thus increasing sales of exotic fruits and getting users interested in a new line of gifts.

What was done?

Expansion of semantics for holiday themes (gifts for the new year, birthdays, anniversaries, etc.)
Competitor analysis (internal and external) for the new direction
Designing site pages for SEO promotion
Writing TOR for texts under the new Google algorithms
Think through the template optimization of the site, for the start of the promotion of goods
Internal linking to gift boxes
Choosing a link strategy that competitors do not do + smooth and high-quality link growth

Performance results for the last 16 months

Before

Performance results for the last 16 months

Sales figures have been like this for the last year:

SEO costs: $21,976.00 per year
Revenue generated: $291,635.00
from SEO alone per year

Conclusion of performance

After the initial achievement of results, we realized that we could make more sales through gift articles. We started to maximize the semantic core and form a separate holiday semantic cocoon and we succeeded. We wrote out quality and interesting articles on what to give as a gift for a particular holiday and offer our idea – an individual exotic fruit box.
Since the beginning of 2024, we are not engaged in the project, as the client has difficulties with fruit deliveries from Europe.

Any questions?

Let me know in any way!