£1.12M in tracked sales. 925% ROAS held for a full year.
This is FlySports' real account — a UK Shopify boxing-equipment brand, published under their name on our own site: three months to rebuild it, twelve months of sustained results across four markets. Built the same way for every brand we run.
Brands that trust us
You have heard every one of these before.
- 01Your winning creatives from three months ago are still your best performers today, and that's the actual ceiling.
- 02Platform-reported ROAS keeps climbing while store profit does not move the same way.
- 03The last agency reported CTR and CPC. Nobody could tell you contribution margin or CAC by channel.
- 04Attribution breaks the moment someone adds to cart on mobile and buys on desktop three days later.
- 05Creative testing is either random or barely happens, so wins never compound.
If you need a launch by next week, this page isn't for you. This is for a brand that's already profitable and wants a second real growth lever, not a rescue.
We are not a generalist agency that also happens to run e-commerce ads.
E-commerce economics live or die on numbers most agencies never look at: contribution margin per SKU, blended CAC against real AOV, how fast a creative decays once the algorithm has fully seen it. We build the account around those numbers, not around impressions.
We segment by what actually drives cost and quality: product category, margin tier, new-vs-returning, even seasonality. A blended ROAS is close to meaningless when a $40 impulse SKU and a $400 considered-purchase SKU sit in the same account.
The stakes here are real margin, not compliance risk, but the discipline is the same one we apply everywhere: no vanity-metric reporting, no "let it run and see" testing, no claim we cannot trace back to an actual order.
We built the Ad Intelligence Dashboard we run our own accounts on. Same tool, not a client-facing template.
One system, not a media buy.
Meta creates and warms demand at scale. Google Shopping and Search catch people who already decided to buy.
Product- or collection-specific, matching the exact ad or search that brought them. Never a generic homepage.
New concepts tested against a fatigue curve. Kill, watch, or scale, decided on data, not gut feel.
Friction removed at the exact step carts are actually lost.
Server-side conversion events, first-party pixel health, order-level attribution across devices.
Email and SMS turn a first purchase into repeat revenue.
Kill/watch/scale outcomes feed the next creative batch.
Clicks and impressions are a diagnostic. They are not the scorecard.
We will still show you CTR and CPC when something is broken and needs a diagnosis. We just will not use them to tell you the campaign is working.
FlySports: 925% ROAS held for a full year, not a one-month spike.
- £1.12M
- Tracked sales
- 925%
- ROAS sustained
- 12 mo
- Held, not a spike
FlySports sells boxing equipment through Shopify in the UK. Broken product feeds and no branded search were capping international growth, and fragmented reporting meant nobody could tell which market was actually losing money.
Rebuilt the Google Ads account from the ground up, fixed the country feeds, then scaled into new markets once the base was solid.
ROAS grew from 379% to 926% over the three-month rebuild, verified month by month against the account itself. Over the following twelve months, the account managed £121K in spend at a sustained 925% ROAS, generating £1.12M in tracked sales, across the UK, US, Australia, and three newly launched markets.
Real creative from our live e-commerce accounts generally, not FlySports-specific — FlySports runs no separate ad account for additional creative pulls.
FlySports isn't a one-off. Same build, same reporting, across nine other e-commerce accounts.
Watch the work, not the deck.
Unedited screen-shares from accounts we still run — the structure, the numbers, the calls we made. No slides. No voiceover hype. Grouped by vertical so you can jump to the one closest to your brand.
High-AOV brands where creative and CRO carry the spend.
Recorded with founder permission. No actors, no stock footage.
See the full channelGoogle and Meta are not competing for the same budget line.
Catch someone who's already decided to buy and is comparing where. High intent, priced accordingly.
Creates and warms demand before someone starts searching, and pulls back cart-abandoners. Lower intent per click, but it is how you grow instead of only harvesting existing demand.
They don't disappear when this works. They become the channel that turns a first sale into a second one.
If an order can't be traced to the ad, the audience, and the creative that produced it, it isn't measured. It's guessed at.
Server-side conversion tracking, first-party pixel health, and order-level revenue attribution are not add-ons we upsell later. They're how "this creative is winning" becomes a number the ad platforms actually optimize toward.
We take responsibility for the whole funnel, not just the media buy.
I scope every audit personally. I've put $3M of my own money into DTC brands — Meta, Google, Klaviyo, the whole stack — so I'm not learning on your account. I've also lost $400K of my own money on bad creative tests and broken funnels — batches launched on instinct, left running because the platform ROAS looked fine, killed too late to learn anything. That's why creative now moves through five fixed axes — hook, format, angle, offer, proof — one variable at a time, with a kill, watch, or scale call on a set date instead of a feeling. Every test either wins or tells us what to build next; nothing just runs. If your offer is ready to scale, I'll show you where the next $200K/mo comes from. If it's not, I'll say so and point you somewhere better.
Most agencies stop at "here is your ROAS." We treat the landing page, checkout, and retention as part of the account, because a slow page or a broken flow wastes ad spend just as fast as bad targeting does. Your ad accounts, your store, and your data stay yours. We build and run the system inside them.
The first 30 days, then a weekly rhythm.
- Weeks 1–2Audit tracking, pixel health, and account structure. Fix what's broken first.
- Weeks 3–4Launch segmented campaigns by category and margin tier, with product-specific pages.
- OngoingWeekly report: spend, CAC by channel, contribution margin, creative win rate, revenue by source.
- OngoingKill/watch/scale review on a fixed cadence.
Questions we get before the call.
A free Fit Call, not a sales call.
Forty-five minutes on your current Meta and Google accounts, your tracking, and your creative pipeline. We'll tell you three specific places you're losing money right now. If not a fit, you keep the audit.
Valeriy runs the call himself, usually within 24 hours of booking: account review, tracking check, creative pipeline, and the three fixes worth doing first.
- In weeks 1–2 we audit the accounts and set a blended ROAS target together, off your real margin, not a wish.
- If blended ROAS doesn't hit that target in the first 60 days, the next 30 days are free.
- Month-to-month after the first 90 days. Cancel with 30 days notice, no questions.
- You own every account from day one. Meta, Google, Klaviyo, Shopify. In writing, before we start.