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JJ Shorts

Spend – $12,340
ROAS – 2,06
Revenue – $25,420

About the Client

Shroom Beach, JJ Shorts is an online retailer specializing in high-quality, comfortable, and stylish shorts designed for a wide range of activities, from sports to casual wear. Catering to customers seeking premium apparel that combines fashion with functionality, JJ Shorts aims to be the go-to source for all shorts lovers.

The Problem

Despite offering a superior product line, JJ Shorts faced challenges in reaching its target audience effectively through digital channels. The company struggled with low online visibility, underperforming Google Ads campaigns, and a return on ad spend (ROAS) that did not meet expectations. This resulted in stagnant sales growth and limited market penetration.

What task the client has set:

A client’s subsidiary project, he was happy with the work on the main project, so we started work on his subsidiary project. The task was to promote with ROAC above 2

Workplan

Stage 1: Website Audit Perform a comprehensive review of the website, focusing on conversion data and payment information as indicated by analytics insights.
Stage 2: Competitor Analysis Conduct an in-depth analysis of competitors to understand their approach to similar issues.
Stage 3: Strategy Development and Structural Planning Develop a clear strategy and structure for addressing identified issues and leveraging opportunities.
Stage 4: Implementation and Launch Transfer the newly developed structure into practice and initiate the launch of the optimized strategy.
Stage 5: Continuous Optimization Regularly monitor performance and make ongoing adjustments to optimize results.

What Was Done?

Website Audit: Conducted a thorough evaluation of the site to assess its performance and identify improvement areas.
Competitor Analysis: Analyzed competitors’ presence, including search results and banner advertising, utilizing Google’s Ad Transparency program for insights.
Structural Preparation: Developed a strategic framework tailored to enhance our online presence and performance.
Implementation and Launch: Executed the transfer of the prepared structure and officially launched the updated strategy.
Optimization Efforts: Focused on refining our approach by deactivating ineffective keywords and product listings, broadening our semantic coverage, and experimenting with new ad formats.

Work results

The strategic overhaul of JJ Shorts’ Google Ads initiatives yielded significant improvements:

Ad Spend: $12,340
Sales: 508, indicating an effective conversion rate and an increase in customer acquisitions.
ROAS: 2.06, demonstrating that for every dollar spent on Google Ads, JJ Shorts generated $2.06 in revenue
Revenue: $25,420, reflecting the positive impact of the optimized campaigns on the company’s bottom line

Conclusion of performance

The focused efforts to refine JJ Shorts’ Google Ads strategy resulted in notable gains in sales and revenue, proving the value of targeted digital marketing. By optimizing their advertising campaigns, improving ad creatives, and enhancing conversion tracking, JJ Shorts not only achieved a higher ROAS but also laid a solid foundation for future growth. This case study exemplifies the importance of continuous optimization and strategic marketing in driving e-commerce success.

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