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White Market

Spend – $22,434

Sales – 852

Cost per acquisition – 26.28 $

ROAS – 1,95

Revenue – $44,868

About the Client

White Market is an innovative online retailer specializing in the latest fashion trends and accessories.

With a commitment to quality and customer satisfaction, White Market has established a strong presence in the e-commerce sector, offering a wide range of products to a global audience.

The Problem

Despite a robust product line and a growing customer base, White Market faced challenges in maximizing the efficiency of its digital advertising campaigns. The company’s Google Ads campaigns were not delivering the desired return on ad spend (ROAS), leading to missed opportunities in market penetration and revenue growth.

Workplan

To address these challenges, a comprehensive digital marketing strategy was developed with the following key objectives:

Optimize Google Ads Campaigns: Improve targeting, ad copy, and bidding strategies to increase ad relevance and performance.
Enhance User Experience on the Website: Improve website design and usability to increase conversion rates.
Leverage Analytics and Feedback: Utilize data analytics to refine marketing strategies and make informed decisions based on customer feedback and behavior.

What Was Done?

Ad Campaign Restructuring: The Google Ads campaigns were overhauled, focusing on high-intent keywords, optimizing ad creatives, and employing smart bidding strategies to improve visibility and click-through rates.
Website Optimization: Implemented A/B testing for key pages to enhance user experience and engagement, leading to higher conversion rates.
Data-Driven Decision Making: Regular analysis of campaign data allowed for real-time adjustments and optimization, ensuring maximum efficiency of the ad spend

Optimisation of companies and deactivation of goods with low efficiency.

Disabled brand queries in Pmax and created a separate branded company.

Work results

The restructuring and optimization of White Market’s digital marketing efforts led to significant improvements:

Spend – $22,434

Sales – 852

Cost per acquisition – 26.28 $

ROAS – 1,95

Revenue – $44,868

Conclusion of performance

The collaboration with Whitemarket e-commerce results:

The structure of the advertising office. We have worked out the structure, which allowed us to increase the number of conversions and control that at increased budget did not fall ROAS.
Conversions. Conversions were reconfigured, the company was not the right data, the consequences of this training under the wrong data.
Optimisation. Not all the client’s product range was in demand and sold, positions with low conversion were excluded from promotion.

Any questions?

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