How we scaled real brands — start to finish.

The challenge

The founder isn't a marketer. Google Shopping was unstructured, Performance Max was off, Shopify tracking was leaking conversions, and there was no remarketing layer.

What we did

• //Set up Google Shopping + Performance Max from scratch around margin per SKU.
• //Cleaned up Shopify tracking and rebuilt the attribution baseline.
• //Layered a full remarketing program across Meta and Google.

The challenge

Spend was growing faster than profit. No clarity on unit economics, no margin-led structure across Meta and Google, and no system for which SKUs to scale.

What we did

• //Ran a full unit-economics audit by SKU, channel, and offer.
• //Restructured Meta and Google around contribution margin targets.
• //Built a margin-led scaling cadence with weekly kill-or-scale calls.

The challenge

Long buying cycles meant most channels under-attributed wheel sales. Creative was inconsistent, brand search was leaking to competitors, and structure across funnels was thin.

What we did

• //Built a long-cycle creative system across Meta and Google.
• //Restructured branded + non-branded search with proper match-type discipline.
• //Aligned mid- and lower-funnel campaigns around qualified intent signals.